Growth Marketing Specialist
Description
What Makes an American First Finance Growth Marketing Specialist?:
American First Finance is seeking a Growth Marketing Specialist to support executing comprehensive marketing strategies and managing day-to-day operations of the Growth Marketing team. This role will partner with all areas of the business and external partners to coordinate and communicate on projects and performance results. As a key individual contributor, you will help develop solutions to drive engagement and business growth.
American First Finance is seeking a Growth Marketing Specialist to support executing comprehensive marketing strategies and managing day-to-day operations of the Growth Marketing team. This role will partner with all areas of the business and external partners to coordinate and communicate on projects and performance results. As a key individual contributor, you will help develop solutions to drive engagement and business growth.
Essential Job Duties:
- Work closely with the Growth Marketing Strategist to outline campaigns, tests, projections, and timelines for merchant and customer quadrants
- Submit and manage detailed project requests from growth marketing strategy sessions
- Monitor campaign performance and report on key metrics and areas for improvement
- Distribute monthly performance reports and build Quarterly Business Review slides
- Maintain and build upon, the asset library, Marketing Toolkit, and promotional calendar
- Manage external requests and provide updates during weekly scheduled calls
- Gain a thorough understanding of products and services offered to develop more effective marketing campaigns
- Partner with Sales to learn and document key insights for the marketing team
- Gather, compile, and analyze market and industry data to identify market trends and assess new opportunities
- Develop, implement, and execute marketing strategies to drive traffic, optimize conversion rates, and increase sales
- Work cross-functionally with Marketing, Client Success, UX, Sales, and Operations to improve customer and merchant experiences
- Document procedures, processes, and workflows, and recommend changes for greater efficiencies
Minimum Requirements & Qualifications:
- 3+ years of marketing experience or commensurate experience
- Strong organizational skills with the ability to work in a matrixed organization to collaborate and gain alignment
- Excellent verbal/written communications
- Solid decision-making and prioritization skills
- Additional skills required include time-management, an eye for detail and problem-solving
- Proficiency with Microsoft Office products and project management software is also important.
- Other duties as assigned
Note: The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.
Should you be offered and accept a position with us, the company requires all employees to agree to a binding arbitration agreement to resolve disputes.
Should you be offered and accept a position with us, the company requires all employees to agree to a binding arbitration agreement to resolve disputes.
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FirstCash Holdings, Inc. is an Equal Opportunity Employer
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