Director, Digital Strategy

Digital Strategy United States


Position at MedThink

Position Summary

MedThink is a full-service healthcare communications agency with a growing digital team supporting a wide variety of digital projects for our pharmaceutical clients. We are looking for a talented and experienced Director, Digital Strategy to join and eventually lead our growing team. The Director, Digital Strategy will own digital and engagement strategy creation for assigned brands; and most notably work on ongoing management of several social media initiatives for medical affairs clients, as well as search engine optimization for client websites, social listening opportunities, collaborating with our designers on user experience (UX) strategy, and CRM and email programs. This position reports to the VP, Digital Strategy and will be responsible for senior cross-department collaboration on brand strategies, commercial and medical approaches, and oversee digital strategy integration into individual tactics.

The ideal candidate will be open to working on a variety of different projects targeted at helping support client initiatives via digital solutions, maintaining and improving existing processes and project types, and driving innovation. You’ll play a meaningful role in crafting how our company approaches digital strategy, as well as mentoring a growing digital team. You will manage projects for both our medical communications clients, as well as promotional clients. Experience developing key insights to provide strategic approach and recommendations for brand planning and new business opportunities is ideal.

Additional responsibilities include educating and consulting clients from an organizational, technical, and programmatic digital best practices perspective. This position will also work closely with MedThink decision makers, other department heads, and additional stakeholders to ensure internal projects and initiatives are completed up to digital standards & best practices.

A successful Director, Digital Strategy should be able to identify key channels, audiences, and outcomes for various digital marketing initiatives, be able to identify cross-channel dependencies, and prioritize initiatives, as well as create and lead an actionable plan. The ideal candidate should also have a successful track record for delivery & completion of projects that are the direct result of created digital strategies. Healthcare/Pharma experience is extremely helpful.

Our Uniqueness and Expectations of Future THINKERS…

Take Ownership

Help Colleagues Do Their Best

Infuse Optimism and Fun

Nurture Innovation

Keep an Open Mind

Exceed Expectations

Respect Others

Position Requirements

• Leads digital growth efforts for assigned clients

• Leads digital case study creation for assigned clients

• Main digital strategy contributor to tactical and brand planning for assigned clients

• Develops key insights to provide strategic approach and recommendations for brand planning and new business opportunities

• Thought leader who participates in conferences, new business efforts, and capes presentations

• Leads tactical and campaign projections for proper analysis and measurement

• Responsible for data-informed growth opportunities to deliver business impact

• Oversees development of effective measurement plans and campaign reports

• Develop, implement and manage social media campaigns and community strategies across all relevant channels with a goal to grow followers and audience engagement

• Work closely with the account services and scientific services teams to solve immediate problems and capitalize on opportunities to improve the social community

• Stay informed on industry trends and the social landscape, applying learnings to client's business

• Maintain a pulse on all key platform changes, sharing implications and needed actions with clients

• Initiate and manage continuous and event-driven social listening campaigns covering a variety of objectives

• Bridge the communication gap between technology and marketing both internally and with clients

• Lead discussions with Creative & Development teams to ensure UX & UI best practices are met for all digital projects

• Partner with Creative teams to provide trends, develop ideas, and maximize the use of technology to bring the ideas to life

• Work with account team members to maintain the highest level of customer service and satisfaction, including presenting to clients as needed

• Ensure internal & client facing digital initiatives are executed with digital best practices in mind, and offer data and/or clear reasoning to help guide decision making for such projects

• Participates in professional development activities and maintains professional affiliations as necessary (Ex: Google AdWords Certification, Pharma Advertising & Compliance Training Certification, etc)

Talent & Knack

The candidate should possess the following knowledge, skills, and abilities

• Bachelor’s degree in Marketing or related field

• 8-10 years digital consulting, creative and/or strategy experience (Healthcare/Pharma required)

• Strategic/big picture thinker

• Exceptional writing, communication and presentation skills

• Proven ability to successfully work with and guide senior-level clients and internal Agency teams

• Expertise in building social media strategies and cultivating scientific exchange

• Expertise in SEO and tools such as Moz, SEMRush, Screaming Frog, etc

• Expertise in email marketing and tests, as well as tools such as Email on Acid/Litmus

• Strong working knowledge of web development

• Strong familiarity and understanding of emerging digital trends and technologies

• Strong passion for and knowledge of technology, emerging media and the Internet – including social media, SEO, CRM, and other digital marketing tactics

• Strong leadership, management and analytical skills

• Digital agency experience is a plus

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.