Partnership Analyst

Partnerships & Business Development Frisco, Texas


Partnership Analyst

Job Summary

The Partnership Analyst will serve as the day-to-day CRM Administrator for the Corporate Partnerships and Partnership Marketing department and will be an integral part of driving the organization’s revenue goals forward through analysis and forecasting. This position will manage the on-going execution/training of our CRM tools and be the product leader of our Salesforce driven CRM Platforms. The position will also be responsible for assisting in partner research opportunities and responsible for daily data integrity, standardization, reporting and analytic efforts.


  • Administer the Corporate Partnerships department’s CRM system – ensuring a streamlined user experience, maintaining asset inventory, and automating repeatable administrative work.
  • Support department with CRM onboarding, on-going training, leveraging, etc.
  • Use SQL queries to generate reports and visualizations for upper management that clearly outlines revenue and business opportunities.
  • Drive analytical insights, evaluating and identifying areas of opportunity and action to enhance bottom line results.
  • Actively track partners KPI’s and report to key stakeholders to make real time decisions on asset utilization.
  • Guide inventory evaluation and pricing methodology across all properties.
  • Coordinate and fulfill market research requests and build data visualizations that demonstrate overall partnership performance and critical benchmarking metrics to drive Corporate Partnerships sales narrative.
  • Collaborate with internal stakeholders to create fan segmentations that can be shared with Corporate Partners.
  • Serve as the liaison with accounting and legal departments to ensure the complete execution of partnership agreements.
  • Analyze prospects and buyers to determine insights around best leads and opportunities for the Corporate Partnership sales team.
  • Perform other duties as assigned. 



  • Passionate, curious, a self-starter, and have a can-do attitude.
  • A team player who is innovative and able to work independently as well as in a collaborative environment.
  • Detail-oriented and deadline-driven to produce high-quality, accurate work.
  • Able to work under pressure while prioritizing and managing multiple tasks in a high-energy environment.
  • Maybe required to work long hours and a flexible schedule, including but not limited to days, nights, mornings, weekends, and holidays.


  • Bachelor’s degree, preferably in business administration, marketing, statistics or finance.
  • A minimum of 1 year of experience in a related role (sports industry preferred but not required).
  • Understanding of CRM strategy, procedures, and technologies (KORE Software, Salesforce, etc.).
  • Strong knowledge of SQL, SAS, Tableau, etc.
  • Understanding of research principles, such as survey design, sample size determination, randomization, etc. 
  • Strong presentation skills with an ability to process research results into actionable data/outcomes.
  • Eligible to work in the United States without sponsorship.

*** Resumes or Applications without Salary Requirements will not be considered**


The Company is an equal opportunity employer and, therefore, pledges to provide equal op­por­­tunities without regard to race, color, ancestry, religion, sexual orientation, gender identity or expression, age, national origin, disability, marital status, pregnancy, veteran status, or any other protected class.  This pledge applies to all employees and applicants for employment in connection with the material terms and conditions of employment, including without limita­tion: recruitment, hiring, promotions, transfers, demotions, treatment during employment, bene­fits, compensation, leave of absence, training, or terminations.  Supervisors who control these actions are respon­sible for fair and equal application to all employees.  It is the Company’s intention to comply with all federal and state equal opportunity laws and executive orders forbidding any type of discrim­in­a­tion against employees or applicants.


The Company is committed to maintaining an atmosphere where all employees can perform their duties free from harassment and intimidation based on race, color, ancestry, religion, sexual orientation, gender identity or expression, age, national origin, disability, marital status, pregnancy, veteran status, or any other protected class. Employees are encouraged to accept their share of responsibility for successfully carrying out this pledge.