VP, Brand and Creative (Remote, Nationwide)
Description
VP, Brand and Creative (Remote, Nationwide)
At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive.
We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.
Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.
Responsibilities:
- Brand Guidelines and Creative Development:
- Translate the brand strategy into creative guidelines that can drive all creative and content work and drive measurable business results
- Create and drive our creative direction and point of view, distributed through a branded content platform that delivers scaled awareness, engagement, and preference for EFE among our target audience
- Influence and inform our messaging and content strategy to deliver breakthrough and compelling content, fueling our content system to engage, inform and convert audiences into leads
- Innovate and oversee a creative approach that is idea-led, with brand as a foundation, through all channels, platforms and experiences
- Inspire innovation in content creation, distribution, and engagement harnessing emerging trends, best practices, and technology
- Help build, lead and manage a team of creative professionals, growing skills, and taking ownership of all work that the team produces
- Work with business partners to ensure outcomes are measured and used to optimize strategies and plans
Requirements:
- 15+ years in creative strategy, creative concepting and execution with an emphasis on strategic connections between brand strategy, creative execution and business outcomes
- Consumer finance experience preferred but not mandatory
- Demonstrated curiosity, agility and aptitude to solve problems creatively and in partnership with others
- Inspires and catalyzes high-performing teams with purpose
- Extensive knowledge of all brand and comms strategy tools, frameworks and processes
- A scrappy and agile mindset and approach that thrives in a fast-paced, high velocity environment
- A partnership approach that brings people together, aligns across functions, focuses on influencing and celebrating team wins
- Excellent leadership, influence. and communications skills
Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $230,600 - $280,000. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
Your recruiter can share more about the specific benefits eligible for this role during the hiring process.
About Edelman Financial Engines
Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's 1 with 143+ offices across the country and entrusted by 1.3 million clients to manage more than $300 billion in assets 2 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.
© 2024 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819
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Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or [email protected].
1 The Barron’s 2024 Top 100 RIA Firms list, a nine-year annual ranking of independent advisory firms, is based on qualitative and quantitative factors. Firms elect to participate but do not pay to be included in the ranking. The 2024 ranking refers to Edelman Financial Engines as the top mega RIA.
2 Edelman Financial Engines data, as of September 30, 2024.