Paid Search Marketing Manager (Remote, Nationwide)
Description
At Edelman Financial Engines (EFE), we believe everyone deserves to move their financial life forward!
We know that assets have the power to fund goals. Those numbers represent individual lifetimes filled with hard work and dreams for our clients and generations to follow. Our clients trust us to guide them forward with empathy, integrity and invention. We uphold that same standard of respect and commitment for clients and colleagues alike.
Founded on the idea that financial education is a fundamental right for everyone, Edelman Financial Engines continues to grow and challenge the status quo. We’re moving forward, together. If our purpose-driven commitment inspires you, we invite you to consider joining our team.
The Paid Search Marketing Manager is a critical member of the Acquisition team and delivers channel results through the growth, optimization, and ongoing management of Edelman Financial Engine’s paid search channel. The individual in this role must be goal-oriented and passionate about continuous testing, optimizing towards lifetime value and management of the paid search funnel experience.
Responsibilities:
- Lead growth and ongoing optimization of our PPC channel. Align optimizations against key leading, lagging and lifetime value metrics.
- Optimize keyword and campaign structure to align against business objectives
- Leverage and test new bid management strategies to deliver ROAS targets
- Manage ongoing partnership with contacts at key search engine partners
- Enact continuous testing with landing page and keyword copy; partnering with creative team to improve campaign quality and engagement rates to drive audience and optimization goals.
- Partner with marketing analytics and internal optimization team to identify, prioritize and implement tests crafted to continuously optimize and improve the search funnel.
- Partner across the organization to understand ROAS impact and attribution impact that search has across marketing channels.
- Analyze and report on paid search performance; partner with finance and analytics team to align performance against LTV and benchmarking metrics.
- Stay up-to-date on industry trends, technical updates and standard processes in search marketing to drive innovation and performance.
Requirements:
- 7+ years of consistent track record driving growth in search marketing.
- Analytical and productive; has the ability to connect performance with activities.
- Excellent communicator who can communicate strategy across a cross-functional team.
- Curious and continuous learner; seeks to understand.
- Thrives in a collaborative, distributed environment.
- Flexible, self-motivated, performance-focused and can act to optimize and troubleshoot performance issues as soon as they occur.
Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $105,000 - $140,000. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
About Edelman Financial Engines
Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's1 with 145+ offices2 across the country and entrusted by 1.3 million clients to manage more than $245 billion in assets.3
Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.
For more information, please visit EdelmanFinancialEngines.com.
© 2023 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819
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1 The Barron’s 2023 Top 100 RIA Firms list, an eight-year annual ranking of independent advisory firms, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Investor experience and returns are not considered.
2 Edelman Financial Engines data, as of Dec. 31, 2022.
3 Edelman Financial Engines data, as of Sep. 30, 2023.