Sr. Manager, Marketing Analysis & Insights (Remote)
Description
Sr. Manager, Marketing Analysis & Insights(Remote)
At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive.
We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.
Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.
As a Sr. Manager, Marketing Analysis & Insights on the Growth Marketing Team, you’ll play a pivotal role by using your deep expertise in Adobe Analytics to help uncover insights that drive business strategy and performance. In this role, you will partner closely with internal stakeholders across product, marketing, and business intelligence teams to ensure we are tracking key activities and learning from user behavior and site performance data.
In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team’s existing talents. For this Digital Analytics & Insights Specialist role, we are seeking a candidate with proven ability to implement tracking, activate audiences, and surface information to help our teams optimization efforts and strategic decision-making across our digital ecosystem. If you are both technically skilled and strategically minded—able to implement robust analytics solutions while turning data into compelling, actionable insights and stories – this may be an opportunity for you!
Responsibilities:
- Ensure seamless analytics implementation across web, mobile, and other digital platforms, enabling unified customer journey analysis
- Implement and manage tags using Adobe Experience Platform Launch (formerly Adobe DTM), including installing Adobe Analytics and Identity Service extensions, creating properties, data elements, and rules
- Define and configure custom variables (eVars, props) and events via tag rules to capture critical business actions like page views, product views, form submissions, transactions, etc.
- Configure Datalayers/ data stream to ensure desired evars/ events are available in Adobe CDP for segmentation
- Build comprehensive measurement plans and technical specifications in coordination with business and product partners
- Validate data collection using Adobe Experience Platform Debugger or similar tools, testing across dev/test/prod environments and troubleshooting tag/data discrepancies
- Develop dashboards and reports in Adobe Analytics and Analysis Workspace; deliver insights and recommendations via trend analysis, conversion funnels, custom metrics, etc.
- Collaborate with cross-functional teams to translate data findings into strategic recommendations and operational improvements. Monitor analytics data quality and flag anomalies; maintain tagging documentation, issue trackers, and governance model across digital properties
- Partner with Data Engineering to ensure Adobe data ingestion into the AWS ecosystem to enable further integration with other data sources
- Continuously optimize tagging and reporting processes, finding opportunities to improve important metrics such as engagement, conversion rate, and retention
Requirements:
- Bachelor’s degree in Computer Science, Information Systems, Analytics, or related technical field.
- 5+ years of hands-on experience in Adobe Analytics implementation, including:
- Adobe Launch (tag setup, extensions, rule building)
- eVar/prop configuration and custom event tracking
- Report Suite creation/management and virtual report suite setup
- Solid proficiency in JavaScript, front-end basics (DOM, CSS selectors), plus an understanding of HTTP and data layers
- Experience with analytics validation tools such as Adobe Debugger
- Strong analytical skills: ability to translate business requirements into measurement specs, and to interpret data for meaningful insights
- Excellent communication skills—able to partner with marketing, development, product, and analytics teams to align tagging strategy and execution
- Skilled in data storytelling to help effectively translate data and prove/disprove key testing hypotheses to inform future strategies
- Ability to deeply understand the business to drive high levels of confidence in any available data
Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $105,400 - $140,600. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
Your recruiter can share more about the specific benefits eligible for this role during the hiring process.
About Edelman Financial Engines
Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's 1 with 143+ offices across the country and entrusted by 1.3 million clients to manage more than $300 billion in assets 2 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.
For more information, please visit EdelmanFinancialEngines.com.
© 2024 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819
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1 The Barron’s 2024 Top 100 RIA Firms list, a nine-year annual ranking of independent advisory firms, is based on qualitative and quantitative factors. Firms elect to participate but do not pay to be included in the ranking. The 2024 ranking refers to Edelman Financial Engines as the top mega RIA.
2 Edelman Financial Engines data, as of September 30, 2024.