Content Marketing Associate
Description
At Edelman Financial Engines (EFE), we believe everyone deserves to move their financial life forward!
We know that assets have the power to fund goals. Those numbers represent individual lifetimes filled with hard work and dreams for our clients and generations to follow. Our clients trust us to guide them forward with empathy, integrity and invention. We uphold that same standard of respect and commitment for clients and colleagues alike.
Founded on the idea that financial education is a fundamental right for everyone, Edelman Financial Engines continues to grow and challenge the status quo. We’re moving forward, together. If our purpose-driven commitment inspires you, we invite you to consider joining our team.
As a Content Marketing Associate on the Employee Solutions Integrated Marketing team, you’ll play a pivotal role within this newly crafted position, supporting the development of our segmentation, product positioning, and educational program strategies.
For this role, we are seeking a candidate early in their career yet with professional experience in relatable roles to help advance our desire to put the employee and their needs at the center of everything we do. If you are a creative storyteller, a quick learner, and someone eager to make an impact and grow, this may be an opportunity for you!
Responsibilities:
- Own and optimize educational programs designed to drive engagement across all segments and journey stages.
- Develop a deep understanding of consumers needs and preferences, playing an active role in the development and definition of audience segments.
- Partner with Consumer Insights, Institutional Marketing, and external research partners to support new and ongoing research initiatives.
- Apply research and insights to support value prop creation and positioning, consistently testing new messaging across product experiences and communications to improve intended outcomes.
- Identify and develop case studies highlighting impactful stories and metrics-driven results that will drive greater employer and employee adoption/trust.
- Inform go-to-market strategy and positioning for new products within the employee solutions ecosystem.
- Support the project management of other programs within Integrated Marketing as needed.
Requirements:
- Bachelor’s Degree in Marketing, Journalism, or other related field
- 3-5 years of consistent track record delivering compelling and impactful work in relatable roles
- Experience in the financial services industry advantageous but not required
- A creative thinker/storyteller who can bring new, outside-the-box ideas to the table
- Strong writing skills including an ability to simplify complex concepts
- Passion for research and a dedication and desire to understand people and their preferences
- Experience collaborating with creative partners (i.e. writers, designers) to bring a vision to life
- Ability to develop successful cross-functional partners within and outside of marketing
- Organized and detail-oriented with the ability to ensure projects are led effectively and efficiently
- A proactive self-starter who can develop new ideas and carry them through execution
Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $61,700 - $82,200. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
About Edelman Financial Engines
Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's1 with 145+ offices2 across the country and entrusted by 1.3 million clients to manage more than $245 billion in assets.3
Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.
© 2023 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819
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Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.
Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or [email protected].
1 The Barron’s 2023 Top 100 RIA Firms list, an eight-year annual ranking of independent advisory firms, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Investor experience and returns are not considered.
2 Edelman Financial Engines data, as of Dec. 31, 2022.
3 Edelman Financial Engines data, as of Sep. 30, 2023.