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Contract Type: Permanent
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Salary: £55,836 to £66,338 – London: £59,450 to £66,338 / National: £55,836 - £62,823 (including allowance)
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Grade: Grade 7
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Number of open roles: 1
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Working pattern: Full-time, Part-time, Flexible working
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Closing date for applications: Monday 13th of January, 2025 at 12pm (noon)
Senior Digital Performance Analyst
Location: London, Darlington, Cardiff, Edinburgh, Belfast, Birmingham, Salford
About us
The Department for Business and Trade (DBT) has a clear mission - to grow the economy. Our role is to help businesses invest, grow and export to create jobs and opportunities right across the country. We do this in three ways.
Firstly, we help to build a strong, competitive business environment, where consumers are protected and companies rewarded for treating their employees properly.
Secondly, we open international markets and ensure resilient supply chains. This can be through Free Trade Agreements, trade facilitation and multilateral agreements.
Finally, we work in partnership with businesses every day, providing advance, finance and deal-making support to those looking to start up, invest, export and grow.
The Digital, Data and Technology (DDaT) directorate develops and operates tools and services to support us in this mission. The team have been nominated three times in a row for ‘Best Public Sector Employer’ at the Women in Tech awards!
About the role
As a Senior Digital Performance Analyst you will be part of a high performing and dynamic team. You will be responsible for communicating analysis and insight across Digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.
You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will contribute to decision-making throughout the product life cycle, as well as work in collaboration with user researchers, developers, and other roles throughout the product life cycle.
You will be able to identify and apply the most appropriate analytical techniques to bring different sources together to tell a story and involve teams in analytics to increase consensus and challenge assumptions.
You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user centric approach and manage competing priorities, collaborate with professions that are focused on user-centred design (for example, user research, user experience, content, design, business analysis).
You will have a knowledge of quality assurance techniques, as well as identifying the right data sources and then validate and understand how to interpret the results
Main responsibilities
You will :
- Develop and manage a programme of work, oversee and manage the team of performance analysts, some of whom will be embedded in product teams
- Developing data culture through the team, and as part of wider data profession in a portfolio
- Analyse data to create compelling, evidence-based, data stories to share with stakeholders which drive data led decisions.
- Chair and manage the Advisory Group on Dashboards for DDaT's products and services. Reporting the results at senior levels
- Design and implement digital performance dashboards that support decision making and increase visibility on the performance of delivery projects. Dashboard development working alongside Monitoring and Evaluation and Analysis colleagues to define and measure target populations for digital products and look at options to measure market penetration. Develop and maintain Key Performance Indicator frameworks.
- Make sure data and analysis is of high quality and accuracy, and work with a variety of qualitative and quantitative data. Understand different data sources, including web analytics, user feedback and other MI sources to provide a holistic analysis of the data. Ensure there is a system in place for robust QA of the analysis.
- Set up and measure AB testing.
Skills and experience
You will need to have demonstrable skills and experience of:
- Strong experience and knowledge of performance analysis on large scale/multi project environments, including experience of measuring outcomes and ROI against defined KPIs and performance frameworks; experience setting up quality assurance mechanisms; and awareness of constraints of GDPR and an understanding of cookie policies.
- An ability to build on performance measurement frameworks, understanding analysis and lead on driving these forward.
- A technical understanding of Data capture, Data Analysis, and Google Analytics, including strong experience of using Google Analytics 360, Google Tag Manager and Data Studio (or similar reporting tool) for user-centred analysis and to evaluate service and/or product performance; fundamental knowledge of best-practice analytics principles in web analytics and approaches to digital measurement; and understanding and/or experience of conversion rate optimisation.
- Communicating analysis and insight, with experience of visualisation tools to provide stakeholders performance insights such as Google Data Studio or Amazon QuickSight, including experience of ‘storytelling’ through data and explaining user behaviour; experience of communicating and sharing learnings across teams, and the wider organisation, promoting a user-centred culture and participating in technology communities; and a knowledge of other data analysis and visualisation tools as a bonus.
- An understanding of analysis across the product life cycle, with knowledge of how to deep dive into data to explain the ‘what’ and the ‘why’ of the user journey, and experience of collaborating with other teams to use data to improve products and/or services through UX design and making evidence-based decision making.
It is desirable that you have:
- Experience of working within an Agile Delivery team and an understanding of user-centred design and analysis.
- Technical performance analysis desirable experience includes: working with developers to capture further bespoke metrics via the dataLayer . Experience of AB/multivariate testing. Understanding of using digital APIs for analytics and data capturing. Knowledge of digital marketing measurement and campaign reporting. A knowledge of SQL .
How to apply
As part of the application process you will be asked to upload a two page CV and complete a 1000 word personal statement outlining how you meet the essential skills and experience listed above. You can use bullet points and subheadings if you prefer.
Sift will be from week commencing 13th January
Interviews will be from week commencing 27th January
Please note these dates are indicative and may be subject to change.
If there is a high volume of applications, we will sift looking at your CV only. You may then be progressed to full sift or straight to interview.
How we interview
At the interview stage for this role, you will be asked to demonstrate relevant Technical Skills, are role specific and in line with the DDaT Capability Framework and Behaviours from the Success Profiles framework.
Technical Skills Please see Senior Performance Analyst Capability framework for descriptions
- Analysis and Insight
- Performance measurement
- Technical understanding (performance analyst)
- Understanding analysis across the product lifecycle
- Verification and validation of data
- working within constraints
Behaviours
- Leadership
- Changing and Improving
- Communicating and Influencing
How we offer
Offers will be made in merit order based on location preferences. If you pass the bar at interview but are not the highest scoring you will be held on a 12-month reserve list in case a role becomes available. If you are judged a near miss at interview, you may be offered a post at the grade below the one you applied for.
This role requires SC clearance. DBT’s requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years. Failure to meet this requirement will result in your application being rejected and your offer will be withdrawn.
Checks will also be made against:
- departmental or company records (personnel files, staff reports, sick leave reports and security records)
- UK criminal records covering both spent and unspent criminal records
- your credit and financial history with a credit reference agency
- security services record
- location details
Benefits
If you join us, you will get:
- learning and development tailored to your role
- a flexible, hybrid working environment with options like condensed hours
- a culture encouraging inclusion and diversity
- a Civil Service pension with an average employer contribution of 27%
- annual leave starting at 25 days rising to 30 days with service
- three paid volunteering days a year
- an employee benefits programme including cycle to work
More about us
This role can only be worked from within the UK, not overseas. If you are based in London, you will receive London weighting. DBT employees work in a hybrid pattern, spending 2-3 days a week (pro rata) in the office on average. Travel to your primary office location will not be paid for by DBT, but costs for travel to an office which is not your main location will be covered.
You can find out more about our office locations, how we calculate salaries, our diversity statement and reasonable adjustments, the Recruitment Principles, the Civil Service code and our complaints procedure on our website.