Social Media Associate

Marketing Washington, District Of Columbia



JOB TITLE:  Social Media Associate

CLASSIFICATION: Professional 2

SALARY: $55,000 - $60,000

FLSA:  Exempt

DIVISION/SITE:  Headquarters, Washington, DC

DEPARTMENT:   Integrated Marketing

REPORTS TO:   Social Media Director

LAST REVISED:  June 2021




Defenders of Wildlife is a leading environmental non-profit organization dedicated to the protection of all native animals and plants in their natural communities. The Social Media Associate is responsible for the management, growth, and cultivation of Defenders’ online communities across Defenders’ social networks. This position partners closely with Defenders’ Conservation Programs to promote our work and educate constituents about our mission and impact.



Social Media

  • Engage Defenders’ online national community across various social media properties, including Facebook, Twitter, Instagram, YouTube, and blogs.
  • Write, edit, and publish social media content based on the strategy managed by the Director of Social Media.
  • Monitor and moderate comments and conversations from our national social community for both paid and organic posts.
  • Respond to member questions and concerns through social media, coordinating with the Director of Social Media and Member Services as necessary.
  • Regularly report back to the Director of Social Media on relevant issues, member concerns, and trends in the online community. Monitor and present emerging trends aimed at improving engagement.
  • Monitor for brand mentions across all social media and engage with posts that provide an opportunity to positively impact brand reputation.
  • Meet with Conservation Program teams internally at Defenders or were assigned, coalition meetings with external partners to understand and influence how we communicate their messages across Defenders’ social media platforms.
  • Identify and engage target groups and individuals on key issues via social media, coordinating with internal stakeholders as necessary.
  • Assist the Director of Social Media in training Defenders’ staff in using social media to promote their work and relevant issues.
  • Responsible for identifying source material for promotion via our social media channels. This may include internally sourced content, relevant articles and publications, and images. This position is responsible for ensuring that the full message presented is in line with the Defenders’ position and viewpoint.
  • Support Defenders outreach and grassroots activities under direction from the Director of Social Media. This could include the creation and dissemination of social media tool kits.
  • Perform all other work-related duties as assigned.




Education: Bachelor’s (B.A./B.S.) degree or equivalent

Experience: 4 years of relevant experience

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.


Knowledge, Skills, Abilities for All Defenders

  1. Personal interest in and commitment to conservation;
  2. Ability and willingness to model the tenets of Defenders’ Commitment Statement: Mission, Transparency, Respect & Trust, Appreciation, Empowerment & Accountability, Professional Growth, Fairness, Diversity, Safety, Work/Life Balance, and Pride;
  3. Ability to approach work in a collaborative and inclusive style, with a solutions-oriented manner;
  4. Ability to work independently as needed, problem-solve, and exercise sound decision-making skills in fluid environments to meet job expectations and achieve goals in an accurate and timely manner;
  5. Ability to represent Defenders to external entities and the public in a professional manner while exercising tact, diplomacy, and discretion;
  6. Demonstrates a willingness and ability to productively engage and collaborate with internal and external stakeholders from diverse cultures, backgrounds, and perspectives;
  7. Ability to clearly and accurately communicate with internal and external stakeholders, in both verbal and written forms;
  8. Ability to effectively navigate through change and maintain flexibility;
  9. Ability to effectively address and manage conflict;
  10. Working knowledge of Microsoft Outlook and Word.


Knowledge, Skills, Abilities for Professional 2



  1. Ability to accurately maintain electronic and physical records
  2. Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service


  1. Ability to clearly and accurately communicate with internal and external stakeholders
  2. Ability to articulate complex ideas clearly, accurately, and concisely
  3. Ability to convey effective messages to broad and diverse constituencies
  4. Ability and willingness to effectively represent Defenders’ interests in external environments
  5. Ability to exert influence and build consensus with internal and external stakeholders

Critical Thinking

  1. Ability to handle sensitive and confidential matters with discretion
  2. Strong research and data analysis skills, including the ability to gather and synthesize information from multiple sources to produce high-quality work products in a consistent, efficient, accurate, and timely manner
  3. Creative problem-solving and troubleshooting skills with the willingness to experiment and innovate new methods.
  4. Facilitate and promote the integration of diversity, equity, and inclusion strategies into Defenders’ work.

Project Management

  1. Ability to work well under pressure and tight deadlines while balancing competing assignments
  2. Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests
  3. Ability to take ownership of a project or process and to use problem-solving skills to resolve issues
  4. Ability to manage deadlines on multiple cross-functional projects in a dynamic environment
  5. Demonstrated ability in managing competing interests on complex issues

Conservation Knowledge

  1. Familiarity with Defenders’ legal, scientific, and/or political issues
  2. Familiarity with national and regional social, political and ecological landscapes

Knowledge, Skills, Abilities for Social Media Associate

  • 2+ years experience with social media publishing, monitoring, and engagement platforms such as Falcon and Hootesuite
  • Understand social media’s correlation to market, strategic messaging, public relations, and community cultivation
  • Proficient in Photoshop

Visit to apply.


All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Defenders require employees who engage in in-person work activities, including business travel or onsite work, to be fully vaccinated against COVID-19.  An applicant (i) who is disabled or pregnant or who has a qualifying medical condition that contraindicates a COVID-19 vaccination or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance, or practice may request an exemption from this vaccination policy. This determination will be made on a case-by-case basis and in accordance with applicable law. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state, and local laws.

Please be advised this position is union-eligible.