• Partner with the Vice President of Integrated Marketing to establish membership performance goals and priorities including the development of an annual budget to reflect both revenue and expenses for Defenders’ fundraising programs; coordinate with other stakeholders withing Integrated Marketing to maximize ROI (Return on Investment), donor conversion and retention.
• Partner with peers across Marketing and Communications to optimize omnichannel messaging, testing and design strategies with an emphasis on the member journey to improve donor value and retention. 
• Influence and execute donor journeys to grow and diversify membership and provide input and results to understand impact against multiple departmental priorities.
• Lead Defenders of Wildlife’s fundraising campaigns via direct mail, email, mobile, telemarketing, paid digital advertising and canvassing, including:
• Manage Defenders’ internal fundraising team members and external fundraising vendors to support campaigns and ensure fundraising best practices.
• Set messaging priorities, determine campaign strategies, testing priorities and audience segmentation to meet fundraising goals.
• Create and execute campaign and testing plans to meet annual budget.
• Identify key audiences and ensure processes and resources are in place to steward them appropriately across channels.
• Accept accountability for the quality and accuracy of all outbound content.
• Evaluate campaign performance against the performance benchmarks.
• Lead Defenders’ mid-level giving program including developing strategies to achieve the budget goals and ensure a continuous pipeline in and out of the mid-level program to ensure effectiveness.
•  Manage the strategy and execution of non-traditional and emerging channels, including:
• Event Conversion: promote membership across the organization and provide the strategy and tools needed to support Member conversion at Defenders’ in-person and virtual events
• Workplace Giving: oversee Defenders’ workplace giving efforts, including but not limited to EarthShare, to ensure Defenders is participating in workplace giving efforts and that our brand is represented appropriately.
• Lead member stewardship across all channels. Work with the Integrated Marketing team to proactively address membership needs and expectations, coordinate welcome and acknowledgement processes online and offline, ensure the fulfillment of back-end premiums and help craft talking points and responses when crises arise.

• Foster an organizational culture which models the tenets of Defenders’ Commitment Statement; support management cohort, providing insights and feedback on issues impacting the organization.
• Facilitate and promote the integration of diversity, equity, inclusion and justice strategies.
• Perform all other related duties as assigned.

Knowledge, Skills, Abilities for All Defenders 

• Ability to accurately maintain electronic and physical records
• Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service

• Ability to clearly and accurately communicate with internal and external stakeholders
• Ability to articulate complex ideas clearly, accurately and concisely
• Ability to convey effective messages to broad and diverse constituencies
• Ability and willingness to effectively represent Defenders’ interests in external environments
• Ability to exert influence and build consensus with internal and external stakeholders

• Ability to handle sensitive and confidential matters with discretion 
• Strong research and data analysis skills, including ability to gather and synthesize information from multiple sources to produce high quality work products in a consistent, efficient, accurate, and timely manner 
• Creative problem-solving and troubleshooting skills with willingness to experiment and innovate new methods.  
• Facilitate and promote the integration of diversity, equity and inclusion strategies into Defenders’ work 
• Ability to independently exercise appropriate judgment in response to complex and/or fluid environments 
• Strategic thinker with the ability to create high-level strategy, identify organizational-level impact, and translate strategy into relatable points and action steps.  

• Ability to work well under pressure and tight deadlines while balancing competing assignments
• Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests 
• Ability to take ownership of a project or process and to use problem solving skills to resolve issues
• Ability to manage deadlines on multiple cross-functional projects in a dynamic environment
• Demonstrated ability in managing competing interests on complex issues 
• Ability to independently initiate project and initiative ideas; managing projects and initiatives through to completion  

• Ability to foster a team culture which models the tenets of the Commitment Statement
• Ability to connect employees and their work to Defenders’ mission
• Ability to set and maintain clear expectations, ensuring clarity of roles, accountabilities, and responsibilities
• Ability to ensure that staff have the skills and support required to perform at the highest level
• Working knowledge of Defenders’ business and people systems and processes
• Ability to create and maintain a diverse, inclusive, and high-functioning environment
• Ability to prioritize diversity, equity, and inclusion in team/department-level decisions
• Ability to manage employee conflict and resolve escalations in an inclusive and healthy manner
• Ability to effectively lead and manage change
• Ability to develop staff to their highest capabilities, through delegation, coaching, empowerment, and professional growth opportunities
• Ability to provide effective feedback in real-time
• Ability to create and implement team/department strategies in support of Defenders’ Strategic Plan

• Expertise in implementing donor conversion strategies, including segmentation, copy and creative development.
• High level understanding of direct response metrics and key performance indicators (KPI’s).
• Vendor and staff management experience.
• Integrated/multichannel marketing experience