Description

• Establish offline constituent performance goals and priorities including the development of an annual budget to reflect both revenue and expenses; coordinate with other stakeholders withing Integrated Marketing to maximize ROI (Return on Investment), donor conversion and retention.
• Identify, influence and execute donor journeys to grow and diversify our membership; coordinate with other Directors and the Vice President of Integrated Marketing to ideate new strategies to expand and retain various audiences; provide results to understand impact against multiple departmental priorities and across all channels.
• Lead Defenders of Wildlife’s mid-level and membership fundraising campaigns via direct mail, telemarketing and canvassing, including:
• Setting messaging priorities, determining campaign strategies, testing priorities and audience segmentation to meet fundraising goals and annual budget.
• Growing Defenders’ mid-level giving program through cultivation and fundraising to ensure a continuous pipeline for the mid-level program to maximize performance.
• Manage Defenders’ strategic, production, design, list processing, modeling and analytics vendors to maximize efficiencies and execute strategies in support of direct mail acquisition, renewals, appeals, sustainer, upgrading and fulfillment programs.
• Identifying key audiences and stewarding them appropriately across channels.
• Accepting accountability for the quality and accuracy of all outbound content.
• Evaluating campaign performance against the performance benchmarks.
• Maintaining reporting and measuring performance against budget and organizational goals.
• Manage and serve as the point of contact for Defenders’ canvassing vendors to support canvassing campaigns and ensure fundraising best practices; set pacing with vendors to meet annual goals and track against budgeted expenses to ensure we remain on track.
• Lead member stewardship across all channels. Work with the Integrated Marketing team to proactively address membership needs and expectations, coordinate welcome and acknowledgement processes, and oversee the fulfillment of back-end premiums; help craft talking points and responses when needed.

• Facilitate and promote the integration of diversity, equity, inclusion and justice strategies.
• Perform all other related duties as assigned.

Knowledge, Skills, Abilities for All Defenders

• Ability to accurately maintain electronic and physical records
• Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service

• Ability to clearly and accurately communicate with internal and external stakeholders
• Ability to articulate complex ideas clearly, accurately and concisely
• Ability to convey effective messages to broad and diverse constituencies
• Ability and willingness to effectively represent Defenders’ interests in external environments
• Ability to exert influence and build consensus with internal and external stakeholders

• Ability to handle sensitive and confidential matters with discretion
• Strong research and data analysis skills, including ability to gather and synthesize information from multiple sources to produce high quality work products in a consistent, efficient, accurate, and timely manner
• Creative problem-solving and troubleshooting skills with willingness to experiment and innovate new methods.
• Facilitate and promote the integration of diversity, equity and inclusion strategies into Defenders’ work
• Ability to independently exercise appropriate judgment in response to complex and/or fluid environments
• Strategic thinker with the ability to create high-level strategy, identify organizational-level impact, and translate strategy into relatable points and action steps.

• Ability to work well under pressure and tight deadlines while balancing competing assignments
• Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests
• Ability to take ownership of a project or process and to use problem solving skills to resolve issues
• Ability to manage deadlines on multiple cross-functional projects in a dynamic environment
• Demonstrated ability in managing competing interests on complex issues
• Ability to independently initiate project and initiative ideas; managing projects and initiatives through to completion

• Ability to foster a team culture which models the tenets of the Commitment Statement
• Ability to connect employees and their work to Defenders’ mission
• Ability to set and maintain clear expectations, ensuring clarity of roles, accountabilities, and responsibilities
• Ability to ensure that staff have the skills and support required to perform at the highest level
• Working knowledge of Defenders’ business and people systems and processes
• Ability to create and maintain a diverse, inclusive, and high-functioning environment
• Ability to prioritize diversity, equity, and inclusion in team/department-level decisions
• Ability to manage employee conflict and resolve escalations in an inclusive and healthy manner
• Ability to effectively lead and manage change
• Ability to develop staff to their highest capabilities, through delegation, coaching, empowerment, and professional growth opportunities
• Ability to provide effective feedback in real-time
• Ability to create and implement team/department strategies in support of Defenders’ Strategic Plan

• Expertise in implementing donor conversion strategies, including segmentation, copy and creative development.
• High level understanding of direct response metrics and key performance indicators (KPI’s)
• Integrated/multichannel marketing experience