Manager, Channel Marketing
Description
We’re seeking a Manager of Channel Marketing—a strategic, hands-on marketer who will lead the planning, development, and execution of integrated marketing campaigns across digital, email, and event channels. This player/coach role is ideal for someone who can balance creative ideation with operational execution and has proven experience driving results through HubSpot MarketingHub.
FLSA Status | Exempt | Salary Range | $85,000 - $156,000 |
Reports To | Vice President of Growth | Direct Reports | 1-2 |
Location | Remote | Travel | Up to 10% |
Work Type | Regular | Schedule | Full Time |
Position Description:
- Develop and execute multi-channel marketing strategies to generate awareness, nurture leads, and drive qualified pipeline growth.
- Manage and optimize campaigns across email, digital ads, LinkedIn, website, retargeting, and events.
- Lead content development for campaigns, including copywriting, creative direction, and coordination with internal and external teams.
- Own HubSpot MarketingHub, including campaign automation, workflows, segmentation, and reporting.
- Partner with Sales and Sales Operations to align marketing campaigns with target audiences, lead scoring, and attribution.
- Build and maintain monthly marketing calendars and campaign roadmaps tied to company objectives.
- Track and analyze campaign performance (CTR, conversion, CAC, ROI) and report key insights to leadership.
- Coordinate and manage external partners and vendors for creative, digital, and event marketing needs.
- Support CHS’s participation in industry events, conferences, and webinars, ensuring consistent brand presentation.
- Mentor and coach junior marketing staff or vendors, establishing quality standards and repeatable processes.
Qualifications:
- 7+ years of B2B or healthcare marketing experience, with a strong understanding of the healthcare landscape (payers, providers, value-based care).
- Proven success developing and executing multi-channel campaigns in HubSpot MarketingHub.
- Hands-on experience with digital advertising, retargeting, SEO/SEM, and paid social.
- Strong content development and storytelling skills, with the ability to simplify complex topics.
- Demonstrated ability to measure and optimize campaign ROI and pipeline contribution.
- Experience managing cross-functional stakeholders, agencies, and vendors.
- Excellent writing, organization, and project management skills.
- Comfort operating as a player/coach—balancing execution with strategy and leadership.
Preferred:
- Experience marketing SaaS or consulting solutions to payers, providers, or health systems.
- Familiarity with Google Ads, LinkedIn Campaign Manager, and analytics platforms (Google Analytics, HubSpot Reporting, etc.).
- Understanding of HIPAA-compliant digital marketing best practices.
Benefits:
As a firm passionate about health care, we’re deeply committed to the health and wellness of our own team members. We offer comprehensive, affordable insurance plans for our team and their families, and a host of other unique benefits, such as a yearly stipend for wellness-related activities and a paid parental leave program. You can learn more about our benefits offerings here: https://copehealthsolutions.com/careers/why-cope-health-solutions/.
About COPE Health Solutions
COPE Health Solutions is a national tech-enabled services firm powering success for health plans and for providers in risk arrangements. Our comprehensive NCQA certified population health management platform and highly experienced team brings deep expertise, experience, proven tools, and processes to improve financial performance and quality outcomes for all types of payers and providers. CHS de-risks the roadmap to advanced value-based payment and improves quality and financial performance for providers, health plans and self-insured employers. For more information, visit CopeHealthSolutions.com.
COPE Health Solutions is a national tech-enabled services firm powering success for health plans and for providers in risk arrangements. Our comprehensive NCQA certified population health management platform and highly experienced team brings deep expertise, experience, proven tools, and processes to improve financial performance and quality outcomes for all types of payers and providers. CHS de-risks the roadmap to advanced value-based payment and improves quality and financial performance for providers, health plans and self-insured employers. For more information, visit CopeHealthSolutions.com.
To Apply:
To apply for this position or for more information about COPE Health Solutions, visit us at https://copehealthsolutions.com/careers/open-positions/.