VP of Sales
Description
We are seeking an experienced and dynamic Vice President of Sales to lead our growing sales organization. This leader will be responsible for driving revenue growth through both new customer acquisition and expansion of our installed base, while building a scalable and repeatable sales model. The VP of Sales will oversee a team of Sales Directors who manage quota-carrying Account Managers and New Logo Account Executives, and will play a critical role in shaping strategy, optimizing performance, and developing top-tier sales talent.
This is a hands-on leadership role for a sales executive who thrives in transactional, high-velocity environments (hosting, SaaS, telco, payments, or similar industries), and knows how to balance scale, process discipline, and customer-centric selling.
You will define and execute our sales strategy, ensuring alignment with our company’s business goals and customer needs. This role requires deep knowledge of sales solutions for hosting services, cloud solutions, and managed services, along with a strong ability to lead and inspire a team. You will report into our Chief Growth Officer and partner with the Executive team to drive the go-to-market strategy, revenue growth, and market expansion initiatives.
Responsibilities:
- Develop and execute the go-to-market strategy across customer segments, balancing growth from new logos and expansion in the installed base.
- Build, manage, and coach a high-performing team of Sales Directors who oversee Account Managers and New Logo Account Executives.
- Own and optimize the sales funnel, from lead generation to conversion and retention, ensuring efficient use of resources and maximizing ROI
- Implement structured, repeatable processes for lead follow-up, account prioritization, upsell/cross-sell plays, and pipeline management.
- Partner with marketing, channel, product, customer success, and finance to align strategy, messaging, and execution.
- Use CRM and sales tools (Salesforce, HubSpot, Outreach, 6sense, etc.) to measure pipeline health, forecast accurately, and optimize team performance.
- Stay on top of industry trends, customer needs, and competitive dynamics to refine positioning and sales approaches and provide feedback back to the product team.
- Recruit, train, and mentor sales leaders and reps; foster a culture of accountability, collaboration, and continuous improvement.
- Establish clear KPIs and performance metrics, using data-driven insights to continuously optimize sales strategies.
- Act as a key member of the leadership team, driving the business forward, reporting progress, challenges, and opportunities directly to the Chief Growth Officer and executive team.
- Represent the company at industry events, conferences, and networking opportunities to enhance brand reputation and establish thought leadership.
- Travel as required
Requirements:
- Bachelor's degree in Business, Marketing, or a related field
- 10+ years of proven sales leadership experience
- Proven track record of building and scaling sales teams, achieving and exceeding revenue targets
- Proven ability to negotiate successfully and close complex contracts
- Strong understanding of web hosting services (shared, VPS, dedicated, cloud hosting, managed hosting) and market dynamics
- Great negotiating skills with the ability to influence people at all levels
- Thrives in a team environment and has a history in developing trusted relationships
- Proficiency with CRM tools, sales automation, and analytics tools
- Excellent leadership and relationship management skills
Physical Requirements and Work Environment:
The physical demands described here are representative of those that must be met by an individual to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
- While performing the essential duties of this job, the individual is regularly required to speak and hear
- While performing the essential duties of this job, the individual is regularly required to use hands for keyboarding, gross manipulation, and fine manipulation
- The individual frequently is required to stand and walk
- Works at a desk and computer screen for extended periods of time
- Works in a traditional climate controlled office environment or from home
- Works in a highly stressful environment dealing with a wide variety of challenges, deadlines and diverse employee population
Disclaimer
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.