Center for Elders' Independence Careers

Director of Marketing and Communications

The Center for Elders’ Independence is a PACE (Program of All-Inclusive Care for the elderly) organization (PO) that uses an interdisciplinary team approach for care planning and implementing purposeful high quality, affordable, and integrated health care services to the elderly.  Our elderly meet PACE requirements as prescribed by CMS and are referred to as participants.  Our PO includes Adult Day Health Centers and primary care clinics, promoting participant autonomy, quality of life and the ability for individuals to live in their communities.

The Position: The Director of Marketing and Communications (MarCom) is accountable for CEI’s messaging and media strategies, orchestrating the creation and dissemination of CEI’s brand narrative across various channels ensuring all forms of communication aligning with CEI’s values, mission, charter and business objectives and key results. The MarCom Director is responsible for strategic development, implementation, regulatory compliance, and evaluation of integrated marketing and communications plans.  This position requires a visionary leader with extensive experience in both marketing and communications, capable of driving organizational outcomes through innovative strategies and expert leadership. The MarCom Director collaborates with internal and external stakeholders to effectively promote CEI’s programs, services, CEI Foundation, advocacy efforts, employee communications and overall brand to various audiences.  This role is a strategic blend of creative direction, media relations, and team leadership aimed at enhancing CEI’s market presence, brand awareness, community engagement and supporting its enrollment and growth objectives.

The salary range for the Director of Marketing and Communications position at Center For Elders Independence is $128,530 - $205,648 annual base salary.  Salary is based on the market for the position, as well as experience, skills, abilities and work history.

Duties and Responsibilities:

• Ensures effective systems and support for the comprehensive development, implementation, and evaluation of communication and marketing strategies that further CEI’s strategic direction and position.
  • Developing and implementing comprehensive marketing communications strategies that align with the CEI's objectives. Evaluates and adjusts plans and priorities as needed.  Budgets, assigns, schedules and monitors human, financial and other resources so plans and tactics are carried out successfully.
  • Leading the creation of marketing materials, including brochures, press releases, website content, and social media presence
  • Overseeing the company's brand management, ensuring consistency in messaging across all platforms and materials.
  • Measuring and reporting on the effectiveness of communication strategies to adjust plans and tactics accordingly.
  • Directing market research efforts to uncover trends and insights for informing marketing strategies.
  • Build and manage relationships with external agencies and vendors to produce high-quality promotional campaigns. Coordinating with public relations teams to manage the company's public image and handle crisis communications when necessary.
  • Establishes essential metrics, tracking systems, and reporting processes to drive decision-making and ensure marketing performance meets desired outcomes. Ensures effective use of trends, comparison and benchmark data to support evaluation, inform decision-making, and drive continuous improvement of department performance and processes.
• Provides overall leadership and direction to direct reports, including establishing priorities, distributing duties and setting goals.
  • Leading, mentoring, coaching and developing the marketing communications team to achieve departmental and company objectives. 
  • Creates opportunities for individual and group development.
  • Encourages creative thinking and experimentation to develop new or optimize existing processes and systems to meet customer needs and ensures timely and appropriate communication with internal and external stakeholders.
• Leads collaboratively to ensure the development and integration of comprehensive marketing and communication strategies across CEI.
  • Works closely with leadership and key partners to proactively identify communication and marketing opportunities, define innovative strategies and lead the execution of impactful solutions, ensure engagement and improve satisfaction.
  • Collaborating with cross-functional teams proactively to ensure cohesive brand messaging.
  • Develop strong partnership with the CEI Human Resources team to guide the internal communications strategy to ensure employees are informed and engaged with CEI's work, mission and goals.
  • Collaborating with Outreach and Enrollment leaders plan, develop, execute and evaluate lead generation strategies to promote growth and achieve communication and operational objectives.
  • Ensure compliance with CMS/DHCS regulatory requirements. Submission to the appropriate agency to obtain approvals when necessary.  Manage all media assets and ensure HIPAA compliance.
  • Ensure appropriate assistance with CEI, CEI Foundation, Outreach and/or Advocacy external events, programs and/or projects are planned and managed to achieve desired outcomes.

Qualifications:

• Masters’ degree, in marketing, communications, business administration or related field, or an equivalent combination of education and experience preferred.

• At least 8 years of marketing and communications experience, including 5 years in a management role with direct accountability for developing, implementing and managing comprehensive strategic marketing and communications plans that advance an organization’s mission and goals.  A strong track record in developing and successfully implementing communication/marketing strategies to establish and maintain consistent organizational messaging is preferred. Healthcare or social sector experience a plus.
• Proven experience leading internal and contracted services for copywriting, web content development, media relations and managing communication professionals, vendors, agencies or teams. A strong track record of fostering collaboration and creating healthy relationships.
• Experience in leading and managing SEO/SEM, marketing database, email, social media, print and display advertising campaigns with proven success in developing new delivery channels and improving current ones (e.g. website) to optimize marketing/communication to various audiences (e.g. employees, prospective enrollees, caregivers, referral sources, community partners and supporters).

Skills, Competencies:

• Adept at navigating complex environments to deliver results that align with organizational goals.
• Skilled in building, leading, and mentoring high-performing teams in dynamic, cross-functional environments.  Expertise in fostering collaboration, building relationships and motivating teams to excel while navigating challenges in matrixed organizational structures.
• Skilled at balancing multiple priorities and adapting to changing demands in fast-paced environments with a creative, solutions-oriented approach to overcoming ambiguity and complexity.
• Excellent written and verbal communication skills, with a demonstrated ability to present compelling business cases to executive leadership. Strong storytelling abilities, conveying complex messages with clarity and impact, tailored to diverse audiences.
• Curious and passionate about new ideas, consistently seeking feedback and engaging in continuous skill development.
• Demonstrates high self-awareness, resilience, coachability, and a strong willingness to learn from experience.
• Possesses strong political savvy, navigating sensitive topics with tact and diplomacy.
• Strong critical thinking and analytical skills, with the ability to assess trends, forecast challenges, and measure the success of communications initiatives using data and metrics to drive informed decisions and continuous improvement.
• Proficient in using Microsoft 365 Office Suite, project and/or work management systems, and various content management systems and CRMs.

The above job description is intended to communicate the general function of the mentioned position and by no means shall be considered an exhaustive or complete outline of the specific tasks and functions that will be required.  CEI reserves the right to change job descriptions, site assignments, and or work hours as required by the needs of the program.  All employees are expected to perform their duties within their ability as required by the job and/or as requested by management.