Center for Elders' Independence Careers

INTERNAL COMMUNICATIONS LEAD

Center for Elders’ Independence is a PACE (Program of All-Inclusive Care for the Elderly) organization (PO) that uses an interdisciplinary team approach for care planning and implementing purposeful, high-quality, affordable, and integrated health care services to older adults. Our PO includes Adult Day Health Centers and primary care clinics, promoting participant autonomy, quality of life, and the ability for individuals to live in their communities. 

The Position:   The Internal Communications LEAD will lead CEI’s enterprise-wide communication strategy to ensure every team member feels informed, connected, and aligned with the organization’s mission, vision, and priorities. This role shapes the internal narrative by delivering clear, timely, and engaging communications that strengthen transparency, collaboration, and cultural cohesion across all centers and teams.

Serving as CEI’s strategic communications partner, the manager oversees internal and executive messaging, drives staff engagement in key initiatives and programs, and stewards the intranet as the trusted source of truth for organizational information. The role also leads critical change management communications strategies and shares responsibility for crisis communication efforts, providing clarity and stability during moments of organizational impact. The Internal Communications Manager builds experiences and communications systems that inspire employees, reinforce CEI’s values, and support a thriving, connected workforce.

DUTIES AND RESPONSIBILITIES:

Strategic Leadership:

• Lead the development and execution of CEI’s internal communications strategy, ensuring consistent, timely, and engaging messaging across the entire organization.
• Align internal and executive messaging with the company’s vision, mission, culture, and market positioning.

Content Creation and Management:

• Write, edit, and distribute clear, consistent, and engaging content across communications channels.
• Oversee and optimize communications channels including intranet, staff newsletters, employee meetings, and other platforms.
• Champion the development of a robust internal communications culture through the development of manager toolkits, talking points, huddle guides, trainings, and other educational and equipping materials to support effective message cascades.

Digital Platform Management:

• Provide communications leadership and have accountability for the development and maintenance of the CEI intranet and other internal digital platforms, managing content, optimizing user experience, promoting accessibility, and distributing information.
• Ensure the presence of engaging, active communications centers for our team members.
• Curate the organization’s editorial calendar.

Executive Partnership and Stakeholder Collaboration:

• Collaborate closely with executive leadership to effectively cascade critical organizational messages, strategic initiatives, and important updates to all staff.
• Design and implement internal communications campaigns that actively drive staff adoption and engagement, reinforce our culture, and align with CEI’s mission and strategic priorities, ensuring consistent and effective communication.
• Work in close partnership with Human Resources, Information Technology, Operations, and senior leadership to execute communication initiatives from concept to delivery.
• In collaboration with Human Resources and Organizational Development, ensure effective facilitation of employee engagement activities, company meetings, workshops, and surveys.

Engagement and Culture-Building:

• Ensure all internal communications consistently reflect CEI’s brand, tone, and core values, maintaining a unified and professional voice.
• Develop and author a variety of internal and executive communications, including presentations, announcements, newsletters, and blog posts, to be delivered across a variety of communications channels.

Change Management and Issues Response:

• Develop and execute change management communications plans for major organizational initiatives, driving clarity, adoption, and understanding.
• Support internal crisis communication in partnership with Communications and Executive teams.

Measurement and Optimization:

• Track performance of communication efforts, proactively using insights for continuous improvement and making recommendations that enhance our strategy.
• Source and encourage feedback, leveraging or creating feedback channels and conducting listening groups and surveys, to assess communication effectiveness and gauge sentiment.
• Establish Objectives and Key Results (OKR) indicators and benchmarks, set goals, and measure success of internal communications initiatives.  

Industry Expertise:

• Serve as a subject matter expert on internal communications by staying informed about practices, trends, tools, technology, and digital platforms, recommending right-sized, relevant, and innovative strategies for effective communication.

QUALIFICATIONS:

• Master’s degree in marketing, communications, business administration, or related field preferred, or an equivalent combination of education and experience.
• Minimum of 5 years’ marketing and communications, program management, and/or information systems management experience, with direct accountability for developing, implementing, and managing comprehensive strategic marketing and communications plans that advance an organization’s mission and goals.
• Experience in healthcare or highly regulated industries is a plus; providing a foundational understanding of our work environment preferred.

SKILLS AND COMPETENCIES

Strategic Communication

• Exceptional communication skills, with the ability to translate complex topics, including clinical, technical, financial, and operational information, into clear, relatable, and digestible internal messages.

Writing, Editorial, and Creative

• Expert writing, editing, and storytelling abilities, with a successful track record of creating compelling narratives for diverse internal audiences. Ability to adapt tone for various audiences while maintaining a consistent brand voice.
• Strong understanding of AP style.
• Excellent accuracy in proofreading, formatting, content organization, and version control.
• Understanding of design concepts that support user experience, including typography and color theory.
• Competency using visual tools such as Canva, Adobe Creative Suite, and PowerPoint to create visual aids.

Channel Management

• Experience stewarding intranet and website content, user experience, and governance, particularly utilizing the Microsoft 365 ecosystem (e.g. SharePoint, OneDrive, Viva, Teams).
• Expert understanding of accessibility and user experience, with the ability to direct content planning and architecture in alignment with best practices.

Collaboration

• High level of emotional intelligence, with a demonstrated ability to create trusted partnerships with executives, subject matter experts, and internal stakeholders across all levels of the organization.
• Ability to build relationships and work effectively with diverse teams.
• Demonstrated ability to create feedback channels, listening mechanisms, and engagement loops.
• Ability to present to, write for, and advise senior and executive leaders.

Project Management

• Strong project management and time management skills; capable of delivering multiple communications initiatives effectively and on schedule.
• Comfortable utilizing project management platforms to plan and manage complex work.

Data-Driven Thinking

• A data-driven mindset that values information, using insights to assess communication effectiveness, identify areas for improvement, and inform future strategies.
• Ability to interpret communications KPIs/OKRs such as reach, engagement, and sentiment, and to interpret performance reports in order to inform actions.

The above job description is intended to communicate the general function of the position mentioned and by no means should be considered an exhaustive or complete outline of the specific tasks and functions that will be required. CEI reserves the right to change job descriptions, site assignments, and or work hours as required by the needs of the program. All employees are expected to perform their duties within their ability as required by the job and/or as requested by management.