Center for Elders' Independence Careers

Description

                                                 

JOB DESCRIPTION

SOCIAL MEDIA SPECIALIST

Center for Elders’ Independence is a PACE (Program of All-Inclusive Care for the Elderly) organization (PO) that uses an interdisciplinary team approach for care planning and implementing purposeful, high-quality, affordable, and integrated health care services to older adults. Our PO includes Adult Day Health Centers and primary care clinics, promoting participant autonomy, quality of life, and the ability for individuals to live in their communities. 

The Position:

The Social Media Specialist creates engaging, platform-native content that showcases CEI’s mission, culture, and community impact. This role produces social media content that helps tell the story of CEI, our communities, and PACE, and advances the organization’s strategic communications goals. The ideal candidate is a talented creator with technical and design skills that help them bring their creative ideas to life.

DUTIES AND RESPONSIBILITIES:

Social Media Strategy and Planning

• Develop and execute a social media strategy that increases awareness, engagement, and retention among CEI’s target communities and demographics.
• Manage CEI’s social media calendar, ensuring timeliness of delivery and visibility for organizational messages, public relations, community relations, and cultural milestones.
• Coordinate with CEI’s external media agency to incorporate seasonal posts and special initiatives into the calendar.
• Support the development of CEI marketing campaigns by contributing creative ideas and strategic recommendations to maximize impact across social channels.

Content Creation and Creative Execution

• Collaborate with internal marketing and communications staff, and with external designers, writers, editors, and other creative partners, to develop innovative social-first content.
• Create branded, platform-native content that highlights CEI’s mission, value, staff and participant culture, community impact, and the PACE model.
• Repurpose long-form collateral, including reports, stories, program materials, and interviews, to create compelling short-form videos, graphics, and other assets optimized for each social platform.

Social Community Engagement

• Monitor trends, cultural moments, and relevant conversations, identifying opportunities for CEI to engage appropriately and authentically.
• Engage with users and partner accounts with the right tone, timeliness, and creativity to grow CEI’s digital presence and foster connection.
• Represent the CEI brand by responding to public questions, comments, and messages in a timely, courteous, and helpful manner across all social channels.

Measurement and Optimization

• Monitor, analyze, and report on social media performance using analytics tools.
• Surface actionable insights and recommendations to optimize content, posting strategy, and overall impact.                                                                                         

QUALIFICATIONS:

• Bachelor’s degree in communications, marketing, media studies, journalism, or a related field, or an equivalent amount of professional experience.
• 2-5 years of experience managing a brand’s social media presence.
• Proven experience growing engagement and retention on social media channels.
• Experience using social media management tools such as Hootsuite to schedule content and measure performance.
• Experience creating short-form video and visual content for platforms such as Instagram, LinkedIn, and YouTube.
• Strong understanding of social media trends, algorithms, and best practices.

SKILLS AND COMPETENCIES

Creative

• Proficiency with visual editing tools such as Adobe Photoshop and Illustrator, and video editing tools such as Adobe Premiere and CapCut, to produce high-quality social media content.
• Ability to generate original, platform-specific ideas that engage diverse audiences.
• Competency in other graphic design software.

Communication

• Strong writing ability, with experience using a consistent brand voice. Highly skilled at writing and editing compelling, persuasive short-format copy.
• Ability to adapt editorial tone and style to suit various audiences and formats.
• Clear, approachable communication style when collaborating with colleagues and creative partners.

Analysis

• Proficiency in using reporting and analysis software to track social media performance. Ability to interpret performance metrics, including reach, engagement, and sentiment, to inform actions and recommendations.

Time Management and Organization

• Strong time-management skills with the ability to meet deadlines, juggle multiple projects, and work efficiently in a high-output environment.
• Excellent attention to detail to ensure accuracy in all content and messaging.
• Proficiency with Microsoft 365 Office Suite; comfortable learning new tools and systems.

Collaboration and Relationship Building

• Ability to work well in cross-functional teams and to build positive relationships with colleagues, participants, and external partners.
• Strong written, verbal, and interpersonal skills essential for internal and external collaboration.

The above job description is intended to communicate the general function of the position mentioned and by no means should be considered an exhaustive or complete outline of the specific tasks and functions that will be required. CEI reserves the right to change job descriptions, site assignments, and or work hours as required by the needs of the program. All employees are expected to perform their duties within their ability as required by the job and/or as requested by management.

Center for Elders’ Independence is a PACE (Program of All- Inclusive Care for the Elderly) organization that uses an interdisciplinary team approach to care planning and care implementation for the purpose of providing high quality, affordable, integrated health care services to the elderly, including an Adult Day Health Center, and promoting autonomy, quality of life and the ability of individuals to live in their communities. Unlike other healthcare plans, CEI is not a "fee-for-service" plan. It is a “capitation” healthcare plan. CEI is paid a set amount for each person enrolled in our program, whether or not that individual seeks care. We are a growing company that offers stability and continues to thrive.