Director, Brand Marketing (24 Month Contract) - CARFAX Canada

Marketing London, ON


Working Here
At CARFAX Canada, we’re more than just obsessed with cars. We’re obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website. Let’s talk about the sweet perks you’ll get when working here (i.e. what you actually want to know): Some days you’ll be taking in-house leadership training courses, other days you’ll be eating a catered lunch with your team mates. Grab a seat in the state-of-the-art office in 100 Kellogg Lane and collaborate the day away? What’s that, it’s the summer? Well, the 4-day work weeks have kicked in; enjoy those extra paid days off! Why not use one of your paid volunteer days to give back to your community? What else can we list? Competitive wages, amazing benefits, yearly performance-based bonuses, health and wellness programs, a literal award-winning culture, parental leave top-ups and all kinds of social events. To top all of this off, every day you get to choose how you get to do meaningful work with incredible people. So, looks like we’re obsessed with a few things here – data and our people!

Job Details
Reporting to the VP of Marketing, this role collaborates with the Director, B2B Marketing; Director, Consumer Marketing; and Manager, Research & Insights. Direct reports are the Creative Manager, Content Manager and Project Manager – Marketing. Champions the CARFAX Canada brand both externally and internally through strategy and execution. Leads and mentors a team of seven (and growing) while optimizing designated budgets and available resources.

We’ve built a world-class brand that is trusted by Consumers and Dealers to make better decisions about buying, selling, maintaining and owning vehicles. Our current Director is going on maternity leave, so we need another accomplished brand builder and communications expert to grab the baton and run with it. Some of the assets at your disposable are Car Fox, a full articulated brand architecture, visual identity, product naming strategy, and a very talented creative design and content team. Known as a thought leader in automotive, dealers and the media rely on us for new insights. This is a unique opportunity to join the leader in automotive and data insights as the company hits the accelerator on growth. It’s a hybrid role but primarily located in our London, Ontario head office.

Position Responsibilities

  • Provide on-going feedback, conduct performance reviews and grow team capabilities and expertise.
  • Lead brand building strategies and identify opportunities to leverage brand insights to support marketing initiatives.
  • Responsible for product naming, key messages, brand alignment and product copy review.
  • Oversee media relations, including proactive story development, pitching to align with campaign messaging, Executive media training and responding to incoming requests.
  • Lead crisis communication projects as needed, maintain and evolve internal/external crisis and incident communication plan and matrixes
  • Oversee overall content strategy including resource centre, Driving Insights, social media, PR and content sharing
  • Lead strategy and execution for CARFAX Canada Corporate Social Responsibility partnership program
  • Leverage regional insights and build marketing communications programs for the Quebec market.
  • Management of team operating budget and on-going optimization.

Education and Experience Required:

  • 10 years of experience in a brand marketing or communications leadership role.
  • Strong communications skills – verbal and written.
  • Proven effectiveness, leading, inspiring and mentoring creative and content teams
  • Solid budget management experience with the ability to demonstrate progress against KPI’s.
  • Experience leading strategy and tactics for brands – both externally and internal.
  • Ability to provide constructive feedback and guidance on creative concepts based upon the Creative Brief.
  • Driven to help cross-functional teams deliver projects and succeed through collaboration.
  • Demonstrate senior level expertise in media relations, social media and metrics tracking.
  • Stays up to date with marketing trends and tools and applies them in practice.
  • Experience in data, SaaS, tech or automotive preferred but not mandatory.
  • Bilingual would be a major plus but at least experience building unique marketing assets for Quebec.
  • Post-secondary education, college diploma or university degree required (a focus on Communications, Arts or Marketing is considered an asset)

If you are interested in applying for this position, please visit our website. will be accepted until a suitable candidate is hired. 

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].

We thank all applicants for their interest; however only those selected for an interview will be contacted.

About Us
CARFAX’s mission is to help millions of people shop, buy, service and sell used cars with more confidence. As a leader in vehicle history and valuation, CARFAX provides impartial and comprehensive information for consumers and the automotive industry. CARFAX‘s Canadian headquarters in London, Ontario supports Canadian and U.S. markets, drawing on billions of data records from thousands of sources, enabling used vehicle buyers and sellers to make informed decisions. CARFAX is consistently recognized as a top employer and business. CARFAX is a part of S&P Global (NYSE: SPGI). Find out more at and connect with CARFAX on Instagram, Facebook and LinkedIn.