Director of Product, New Business - CARFAX Canada

Product Management London, ON


Working Here
At CARFAX Canada, we’re more than just obsessed with cars. We’re obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website. Let’s talk about the sweet perks you’ll get when working here (i.e. what you actually want to know): Some days you’ll be taking in-house leadership training courses, other days you’ll be eating a catered lunch with your team mates. Grab a seat in the state-of-the-art office at 100 Kellogg Lane and collaborate the day away. What’s that, it’s the summer? Well, the 4-day work weeks have kicked in; enjoy those extra paid days off! Why not use one of your paid volunteer days to give back to your community? What else can we list? Competitive wages, amazing benefits like a wellness spending fund, a company-matched pension program, monthly “work from anywhere” days, yearly performance-based bonuses, health and wellness programs, a literal award-winning culture, parental leave top-ups and all kinds of social events. To top all of this off, every day you get to choose how you get to do meaningful work with incredible people. So, looks like we’re obsessed with a few things here – data and our people!

Key Information
Employment Status: Full-time
Job Type: On-Site
Location: London, Ontario
*Please note that we have two operating entities in Canada, CARFAX Inc., and CARFAX Canada. This position is with CARFAX Canada.

Job Details
The Director of Product, New Business will be a thought leader within Carfax who will be driving the expansion of the Carfax Canada portfolio.  They will research the automotive market (segment needs and trends) and work across the organization to identify, assess, and execute on opportunities for new product lines that help accelerate Carfax Canada’s growth in the next years.   

This person will provide leadership to his/her team and the product organization by shaping and executing a product strategy connected to the Company goals.     

This individual will look at the big picture ensuring that all product efforts lead us to business outcome but will roll-up his/her sleeves -when needed- to support the team, foster collaboration, and make things happen.

Position Responsibilities      

Long-term Planning       

  • Be knowledgeable about the auto industry and the market landscape for your portfolio       
  • Research on segment’s size and needs, competitors, market drivers, and future trends       
  • Identify and assess market opportunities through a cost/benefit analysis or business case       
  • Shape the portfolio roadmap and strategy to tackle the opportunities driving the largest impact       
  • Validate or test assumptions during planning to build confidence on the portfolio strategy       
  • Articulate the product story in simple terms, based on facts and connected to business goals       
  • Work with internal teams and the VP of Product to prioritize and set long-term plans       

Portfolio Management & Execution       

  • Be the “owner” of a product portfolio from discovery and ideation to monetization         
  • Articulate the users' needs and pain-points that are relevant to your portfolio       
  • Track key portfolio metrics to surface challenges, opportunities, and facilitate data-driven decisions       
  • Provide direction and work with your team and the cross-functional areas (Project Management, Sales, Marketing, Development, etc.) to remove blockers during execution       
  • Oversee the execution of product initiatives within the portfolio acting as the “Business Owner”       
  • Lead the packaging and pricing strategy for the portfolio while consolidating and influencing other critical aspects of product commercialization through research, data, and/or best practices sharing    

Team Management & Leadership       

  • Identify opportunities to streamline the product organization, processes, and tools       
  • Contribute, recommend, and influence the organization to drive continuous improvements outside of product that could have a direct impact on the portfolio’s outcomes and success of the organization       
  • Hire, coach, and build a high-performing team that is focused on business impact       

Education and Experience Required       

  • 7+ years of experience in product management in a software environment        
  • 5+ years of team management experience       
  • 3+ years managing B2B and B2C products within one or more of the following categories:  Data/AI/ML, E-commerce, Auto Marketplaces, Auto/Dealer/Aftermarket/Auction software.        
  • Experience in identifying market opportunities for new products       
  • Experience in developing, delivering, and launching products       
  • Proven experience developing commercial plans to ensure successful product monetization       
  • Very facts and data-oriented, ability to tell the product story with data and user insights       
  • Excellent presentation and communications skills with the ability to influence senior management       
  • Bachelor’s degree in Engineering, Business, or related discipline        
  • Portfolio Management experience (including pricing and packaging) a plus       
  • MBA and/or consultant experience a plus       
Equal Opportunity Employer
CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.
We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].
If you are interested in applying for this position, please visit our website

Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest; however only those selected for an interview will be contacted. 

About Us
CARFAX’s mission is to help millions of people shop, buy, service and sell used cars with more confidence. As a leader in vehicle history and valuation, CARFAX provides impartial and comprehensive information for consumers and the automotive industry. CARFAX‘s Canadian headquarters in London, Ontario supports Canadian and U.S. markets, drawing on billions of data records from thousands of sources, enabling used vehicle buyers and sellers to make informed decisions. CARFAX is consistently recognized as a top employer and business. CARFAX is a part of S&P Global (NYSE: SPGI). Find out more at and connect with CARFAX on Instagram, Facebook and LinkedIn.

Our values serve as the foundation of our culture by helping inform the actions and behaviours that make us successful. We strive to integrate these values into how we collaborate, navigate challenges, and make decisions daily.
Objective – Guided by facts, driven by results.
Transparent – Clarity through open and honest communication.
Customer advocate – Putting the customer at the center of everything we do.
Solutions oriented – Turning challenges into opportunities.
Integrity – Where honesty meets action.