Field Marketing Specialist, Asia

Global Marketing & Communications Chennai, India


Field Marketing Specialist, Asia

Chennai, India



The Opportunity:
We’re looking for a Field Marketing Specialist to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.   



At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.



For more information about Blackboard and our career opportunities, please visit 



This role works in our Global Marketing and Communications organization and is responsible for creating and implementing effective program strategies that are aligned with the go-to-market goals and objectives for our products and services solutions.



As a Field Marketing Specialist for Asia, you will be responsible for supporting the demand and lead generation campaigns with a focus on executing field-ready programs, and then tracking and reporting on their results with the objective of generating incremental pipeline for existing and new products and services. You will report to the Head of Marketing, Asia Pacific and will support the Blackboard Marketing plan for Asia to leverage messaging, influence the marketplace, capture customers and prospects, and generate, nurture, and convert pipeline for all platforms.



Specific responsibilities will include:

  • Helping to maintain a repeatable and sustainable field-ready demand and lead generation process, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth for targeted platforms
  • Supporting the creation of integrated programs and campaigns that align with new product launches, upselling and cross-selling opportunities, and new markets
  • Understanding and utilizing marketing automation tools with the guidance of internal stakeholders and agencies for marketing campaigns, programs and reporting
  • Providing support in the development of marketing programs to manage pipeline opportunities in support of sales
  • Supporting online and face-to-face events from planning to execution and reporting
  • Executing regional, cross-messaging campaigns that support sales and client retention with a channel and international mindset
  • Providing support for events including trade shows, conferences, and industry events
  • Helping adapt and localize campaigns, marketing materials, and other lead generation activities
  • Assisting in copywriting and developing content to create marketing assets
  • Promoting sales support and sales communications as part of ensuring the success of demand generation programs
  • Building a good rapport with the sales team and understanding their market needs
  • Working with regional channel partners to localise marketing campaigns and lead generation activities, helping to drive channel partner business



The Candidate:

Required skills/qualifications:

  • 2+ years of marketing experience
  • Bachelor’s degree in marketing, communications, business, or equivalent work experience
  • Project management, event planning, and campaign execution skills
  • Go-to-market plan execution capabilities
  • Creative thinker
  • Enthusiastic and ready to learn
  • Strong interpersonal skills
  • Excellent spoken and written English



Preferred skills/qualifications:

  • Tech savvy
  • Multi-tasker and highly organized 
  • Experience managing and creating marketing automation campaigns, working with Salesforce, and working with telesales/telemarketing teams
  • Fluency in one other spoken and written Asian language



To ensure the safety and wellbeing of our employees during the COVID-19 pandemic, Blackboard positions are currently remote (where possible).



The Office:

Blackboard has an office in one of the biggest cultural, economic, and educational centers in South India: Chennai. 

  • Located on OMR, the IT corridor of South Chennai 
  • Easy access to Velachery, Thiruvanmiyur Railway station and bus stop 
  • Very close to Tidel Park, Ascendas, and SRP Tools – Holiday Inn  
  • Office provides lunch Tuesday – Thursday and evening snacks Monday – Friday  
  • Office is situated behind Hotel Turyaa on the 5th floor of Rayala Techno Park 
  • Fun Committee, Happy Fete Team, Food Committee, and Sports Committee ensures fun at work 
  • ISR Team actively engages employees in contributing to various local charities


This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.  



Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor. 

Req ID: 516