Marketing Analytics Manager

Global Marketing & Communications Colombia


Marketing Analytics Manager

Bogota, Colombia





The Opportunity: 

We’re looking for a Marketing Analytics Manager to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.



At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.



For more information about Blackboard and our career opportunities, please visit  



Blackboard’s Global Demand and Digital Marketing team is the center of excellence for digital channels and global demand within Blackboard. The team covers, Website Operations, SEO, eCommerce, Campaign Management, Marketing Automation, Paid Media, and Reporting. This team works in a dynamic, collaborative, fast-paced environment, and work closely with other members of the Field Marketing, Product Marketing, and Sales organizations. 

This role will own the development and execution of fact-based reporting, analysis, and analytical models used to enhance decision-making across the marketing function. This role will support the marketing organization with insights and predictive models used to produce improved results.



A successful candidate will be data-driven, and have a hands-on, collaborative, and have scan-do attitude.



Primary responsibilities include:

  • Leading efforts to define and implement frameworks for measuring, reporting, and analyzing marketing results
  • Gaining buy-in for measurement models from key stakeholders
  • Developing dashboards and standardized reports to provide ongoing insight to marketing stakeholders, then working to ensure utilization and adoption of reporting by these stakeholders
  • Creating and maintaining appropriate marketing KPIs and ROI models for marketing campaigns and out-of-campaign activities to determine effectiveness
  • Performing segmentation and analysis of prospect and customer groups
  • Partnering with marketing technology manager to identify software needed to advance reporting capabilities
  • Advising marketing stakeholders and digital agency on campaign/program optimization opportunities for in-flight activities
  • Partnering with marketing operations functions on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data



The Candidate:

Required skills/qualifications:

  • BA/BS degree in marketing or related field or equivalent experience
  • 5+ years of analytics and/or data science experience related to marketing
  • Ability to translate quantitative data into actionable recommendations
  • Ability to translate business objectives into marketing goals and measurements
  • Ability to communicate complex data concepts in ways that marketing leaders and other functions will understand
  • Experience in B2B marketing and how its success can be measured
  • Knowledge of analytical techniques and their application to marketing challenges
  • Knowledge of platform analytics and reporting technologies (Google Analytics, MAP analytics, Facebook, Twitter, LinkedIn, Google Ads)
  • Strong experience with business intelligence tools to accurately report and visualize data (Power BI, Tableau, Looker, Domo)
  • Master of spreadsheets (Microsoft Excel power user)
  • Fluency in written and spoken English at CEF B2 level or above



Preferred skills/qualifications:

  • Global B2B business experience
  • Education technology industry experience



The Office:

Blackboard has an office located in Bogota, Colombia as a hub for the LAC market.

  • Located in Capital Towers center in the financial district
  • Excellent and secure area to eat lunch, have a walk, or dine after office hours 
  • Benefits in prepaid medicine, dental plan, and wellness allowance
  • Easy access to public transportation close to two important avenues, Carrera 7 and Calle 100
  • Free parking for employees and paid parking for visitors 
  • Multiple private spaces for virtual and face-to-face meetings
  • Regular events like bring your dog to work day and ping-pong, foosball, and Mario Kart tournaments 
  • Sodexo card provided for employees
  • Daily budget to spend on beverage vending machines
  • Learn more about the Bogota office culture by checking out our Facebook page
  • Option for remote work during the COVID-19 pandemic



This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.



Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

Req ID: 628