Associate Director, Marketing Achondroplasia - ICON

Location:  Sao Paulo, Brazil Category: Marketing


Who We Are

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.



This position will responsible for leading marketing strategies and initiatives for Achondroplasia Franchise, creating Regional Marketing Plan in coordination with Global Management Team.  To ensure local execution of global marketing priorities, you will work in partnership and close collaboration with medical, market access and sales team from the entire region.


This position has an Intercontinental scope composed mainly of: Brazil, Colombia, Argentina, Mexico, Chile, Turkey, the Middle East and Africa, Hong Kong, Taiwan, South Korea, among other countries where we work with distributors.


The Associate Director will report to the ICON Senior Director of Marketing.



List the major responsibilities of the job.

  • Responsible for creating Regional Marketing Plan in coordination with Global Management Team for launching in a complex market;
  • Experience shaping the market, shaping standard of care and need for a treatment;
  • Develop and coordinate market researches with key stakeholders;
  • Strong metric capabilities, mapping the marketing and properly leading analysis and projections;
  • Work closely with Access team in order to ensure best initiatives, alignment and access submissions in Latin America;
  • Work closely with physicians in the field building relationship, advocates and managing key opinion leaders;
  • Responsible for ensuring local execution of global marketing priorities, working with medical, access and sales team;
  • Accountable for managing effective relationships and partnerships between internal stakeholders, such marketing, sales and medical teams;
  • Prepare and implement comprehensive business plans to facilitate achievements by planning cost-effective operations and market development activities;
  •  Ability to work in a multiproduct environment with multiple approach and strong leadership;
  • Lead multichannel strategies for the franchises, printed materials, virtual approaches, events, congress…;
  • Understand P&L concept and coordinate initiatives to achieve goals;
  • Strong ability on project management and KPI implementation;
  • Implementation of ROI tools to maximize and select initiatives;
  • Experience working in a multinational company, being part of strategic discussions, forums and presentations;
  • Ability to work in a multicultural environment leading the entire Latin America market approach;



Quantify the scope or impact of the job in terms of revenue, expenses, capital investment, headcount, etc.

This position will being charge of launching on of the two biggest launches in the company in the next 4 years



State both the minimum and the preferred educational attainment (or equivalent experience), and describe essential and desired subject matter, certifications, special training, etc.

·       Preferable majored in Marketing or with a MBA/Specialization in MKT

·       Fluent English is mandatory

·       Advanced Spanish is desired

·       Good planning and excellent organizational skills

·       Strong written and oral communication skills

·       Collaboration and Teamwork

·       Leadership skills

·       Problem solving and Decision Making

·       Proactivity and Adaptability

·       Experience on People Management and Development

·       Good technical ability with:

o   Strategy Development

o   Rare Disease Marketing Dynamics

o   Brand Development and Management




State both the minimum and the preferred number of years of relevant experience, and describe the essential functions of the job.

Minimum of 10 years on Pharmaceutical Industry
Experience on launching complex products
Experience working with Endopediatricians.



Describe the work environment characteristics that an employee encounters while performing the essential functions of the job.

Office environment.



Describe any equipment required to perform the job.

Computer, Ipad Iphone



List the key positions, internal and external, with which the job incumbent must interact.

Internal:  Marketing, Medical, Compliance, Sales… External: Physicians, HRP and PAGs




List the key accomplishments and skills that must be achieved to be eligible for promotion to the next position, if any, on the career ladder.

This position in order to reach next level in carrier must grant certain levels of proficiency on detailed list on Iten EDUCATION based on Clarity Project and must demonstrate great results on Achondroplasia launch in the region


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.