Description

Who We Are

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

POSITION OVERVIEW

This is a rare and exciting opportunity to help establish the newly created Strategic Market Insights team within Global Product Strategy.  With a goal of strengthening our global brands and capabilities, this role will lead the design, execution, and management of early asset development market research projects and will integrate strategic analysis with actionable insights to inform solutions and set priorities that will drive business decisions for the organization. The successful candidate will have a deep understanding of primary and secondary market research, understanding how to maximize learnings on the customer, competitive landscape and market dynamics in order to deliver insights that help the organization drive patient impact. 

The Associate Director, Market Insights will report to the Strategic Market Insights Head within Global Product Strategy, and have a high degree of visibility across commercial leadership, regional partners, and functional leadership outside of commercial. Influence and collaboration across functions and regions are critical to be successful in this role.

KEY RESPONSIBILITIES

• Acts as strategic partner to pipeline team members, working closely with Global Commercial Leads, Market Access Leads, Global Medical Leads, and strategic markets to frame, investigate, translate key business questions related to the identification and evaluation of brand strategies and tactics and help the team prioritize their focus and resources based on the needs of the program
• Designs and delivers qualitative and quantitative market research projects utilizing third-party vendors to deliver high quality, actionable business insights that support data-informed decisions on early programs; sometimes playing a consultative and integrating role for locally-led projects
• Accountable for providing context and insights to governance committees and ongoing leadership reports, including business reviews, earnings narrative, etc.
• Integrates primary and secondary market research along with insights from Competitive Intelligence team to support pipeline teams from a commercial perspective including foundational strategic research (e.g., opportunity assessments, market landscape / patient journey, demand, competitive landscapes/ tracking)
• Drives for an efficient and effective workplan; establishing a cohesive pipeline market insights plan and calendar across strategic markets and cross-functional partners
• Aid development of commercial strategies through market research, competitive intelligence and other sources of insights to support lifecycle management strategies
• Objective when presenting insights and guiding decision-making; create influential presentation skills by pairing sound analytics with storytelling
• Work closely with Forecasting and Analytics and Secondary Data team to analyze data and glean actional insights as part of integrated insights.
• Maintain and champion use of shared resource for up-to-date consolidated insights based on current market dynamics.
• Lead development of the insights plan in collaboration with your cross-functional stakeholders and consider the use of innovative approaches to help answer key business questions
• Maintains market research calendar for pipeline, in partnership with corporate calendar, Brand, Forecasting and Analytics
• Collaborate closely with regional colleagues to ensure insights plan is aligned with regional activities
• Accountable for providing context and insights to governance committees and ongoing leadership reports, including business reviews, earnings narrative, etc.
• Proactively assess commercial, clinical, and scientific competitive dynamics and threats, synthesizing insights to guide business decisions and inform strategies.

MINIMUM QUALIFICATIONS

• BA/BS in science or business required. MBA or advanced degree preferred
• 7+ years experience in a commercial capability within the pharmaceutical/biotech industry or life science or strategy consulting experience, 4+ years in market research
• Experience in understanding brand content, strategy, and tactics
• Ability to effectively utilize dashboards and data products to derive insights
• Understands quantitative and qualitative research methodologies and experience managing market research vendors.
• Proven ability to connect, integrate and synthesize analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations for brand tactics. Capable of describing relevant caveats in data or in a model and how they relate to business question
• Excellent interpersonal skills with a track record of effectiveness and collaboration as a team player and result-oriented project leader able to develop strong professional relationships with stakeholders
• Strong leadership and decision-making skills
• Self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges
• Track record of scoping and executing cross-functional initiatives in matrixed organizations, collaborating with global, regional, and functional teams
• Excellent written and oral communication, presentation, and facilitation skills
• Demonstrated ability to work collaboratively in a dynamic and high-pressure environment
• Ability to handle multiple projects simultaneously to meet tight deadlines
• A passion for improving patient and business outcomes