Barracuda Networks Inc. Careers

Job ID 25-202

• Brand Campaign and Brand Identity Project Management:  
  • Lead campaign execution for brand campaigns across various channels, including digital, print, OOH, social media, audio.  
  • Ensure the internal creative team and/or agency partners have ample notice of creative requirements for project completion and equip them with materials/assets necessary for campaign success. 
  • Report on progress towards KPIs, flag challenges, anticipate bottlenecks and provide escalation management. 
  • Drive planning, manage execution and monitor progress to plan for multiple projects simultaneously. 
  • Determine where additional cross-functional resources are needed and use collaboration skills to deliver results. 
  • Facilitate team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicate action steps to ensure clarity and progress to goal. 
  • Manage campaign timelines with the internal creative team and agency partners. 
  • Establish and maintain clear and regular communications and status updates among team members, stakeholders and management. 
  • Work with product management and our customer community leads to source data that can be leveraged for brand campaigns.  
• Brand Education:  Develop plans to educate employees on the brand and ensure ongoing education as elements of the brand evolve.  
• Drive Consistency of Brand Application Across the Organization: Work closely with internal teams such as channel marketing, product marketing, comms, product development, and sales to ensure alignment and integration of the brand identity into all aspects of the business.   
• Competitive Analysis: Conduct competitor analysis to inform brand strategy and identify opportunities for differentiation and growth. 
• Customer/Prospect/Partner Research: Work with customer community, partner leads and UX research team to assist and conduct research on product names, brand campaign creative, etc. 
• Budget Management: Initiate vendor paperwork (NDAs, POs, SoWs, etc) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.  
• Performance Tracking: Collaborate with marketing ops to ensure weekly reporting on performance to senior management. 
• Stakeholder Management: Build and maintain relationships with internal stakeholders, external partners, and vendors to support brand initiatives and ensure brand integrity. 
• Brand Compliance: Ensure compliance with brand standards and legal requirements in all brand communications and activities. 

• 5+ years of experience managing branding, advertising or marketing projects 
• Experience in brand management or related roles, with a track record of successfully developing and implementing brand identity initiatives and brand campaigns. 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. 
• Analytical mindset with the ability to interpret data and metrics to drive decision-making. 
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously and a strong attention to detail. 
• Creative thinking and problem-solving abilities. 
• Flexible and able to adapt to change. 
• Proficiency in relevant software and tools, such as Adobe Creative Suite and Microsoft Office. 

• Equity, in the form of non-qualifying options 
• High-quality health benefits 
• Retirement Plan with employer match 
• Career-growth opportunities 
• Flexible Time Off and Paid Time Off benefits 
• Volunteer opportunities