NJ Field Brand & Merchandising Rep

Marketing Woodbridge, New Jersey Cranbury, New Jersey Eatontown, New Jersey Union, New Jersey

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Description

Position at Ayr Wellness

Company Description

Ayr Wellness is a leading U.S. multi-state cannabis operator with more than 90 licensed retail locations across Florida, Massachusetts, Pennsylvania, Ohio, New Jersey, Nevada, and Virginia. We cultivate, manufacture, and sell a broad portfolio of high-quality cannabis products, proudly serving both medical patients and adult-use consumers across our markets. 
At Ayr, our strength lies in our people. We’re re-imagining how we work across every part of our business, and we’re looking for builders and doers to roll up their sleeves and help shape what’s next. The cannabis industry is fast-moving, complex, and full of opportunity. At Ayr you’ll have the opportunity to make a lasting impact while growing your career alongside a company positioning itself for long-term success. 

 

Job Summary

The purpose of the NJ Field Brand & Merchandising Rep is to promote Ayr Wellness’ brands throughout the state of New Jersey by hosting events for retail and business customers to educate them on all Ayr Wellness Brands and products and through opportunities for personal experience with the products. This person has a genuine love and passion for everything Cannabis and has a deep passion for inspiring wellness and wonder in our customers, wherever they are on their cannabis journey. They should be an energetic and creative spirit who likes to be out in the world sharing and connecting with others. 

Key Responsibilities

•          Pop-up Events and Retail Activation: Lead and execute in-store pop-up events with retail partners to boost brand engagement, educate customers, and drive product sales. Ensure all activations are on-brand and aligned with overall marketing and sales goals. Collaborate with retail staff to enhance customer experience during pop-ups and events.

•          Merchandising and Display Updates: Implement merchandising updates in collaboration with retail partners, ensuring that products are prominently displayed and visually appealing. Regularly audit in-store displays to ensure they reflect the latest brand guidelines and seasonal campaigns. Optimize product placement for maximum visibility and sales potential.

•          In-Store Digital Display Management: Oversee the installation and updates of in-store digital displays to ensure brand messaging is current, engaging, and visible to all customers. Work closely with retail partners to ensure digital content is refreshed in line with product launches, promotions, and marketing campaigns.

•          Online Menu Management: Maintain accurate and updated product information on retail partner’s online menus, ensuring consistency across all platforms. Coordinate with retailers to promptly update product availability, descriptions, and promotional offerings. Monitor the performance of online menus and provide recommendations for optimizing customer experience.

•          Ideally this role works in tandem with marketing and sales to make sure we are hitting all objectives from a marketing, sales, and branding perspective

 

Requirements 
  • Ability to work in a fast-paced environment and multi-task 
  • Ability to work within a team and on an individual basis 
  • Flexible availability to meet the needs of the business (including evenings and weekends) 
  • Commitment to arrive for scheduled shifts on time and maintain consistent attendance 



Preferred Experience

  • High school diploma or General Education Diploma (GED) 
  • Minimum of 6-months Cannabis Familiarity 
  • Understanding and knowledge of Cannabis products 
  • Must stay current and adhere to all policy and regulations of the Cannabis Compliance Board and company policies in the areas he/she operates 
  • Knowledge of state and federal laws relating to key areas of responsibility 
  • Must be able to secure a State Agent Card Registration
  • Must be 21 years of age or older, and be able to pass an extensive background check 
  • Must be authorized to work in the United States and have a car to travel to different locations

 

 

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.   

At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it wouldn’t be possible without our exceptionally talented team. We’re proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion.  

AYR Wellness is committed to the policy that all persons have equal access to employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans’ status. 

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