Manager, Marketing NA Infant Partner Brands
Description
Help us Change Baby Diapers… over 3 million times every day!!!
Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.
Mission: We champion health, dignity and comfort.
Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs
through effective, affordable and widely available personal care solutions.
Our Values: Personal, Agile, Innovative, and Integrity
About Us
We imagine solutions to make caring for babies’ skin, helping them be happy, and giving the whole family a good night sleep easier and more affordable for everyone. The Baby PartnerBRAND™ Marketing team partners with leading retailers to develop strong owned/private label infant diaper and training pant brands. Out unique partnerships enable retailers in Mass, eCommerce, Drug, and Grocery channels to grow market share through a unique combination of consumer insights, brand marketing expertise, product innovation, and marketing activation. Collaborative partnerships and strong personal relationships are at the heart of our success.
Your Role
As Marketing Manager, Infant Partner Brands you will lead efforts to achieve our top-and-bottom-line growth goals for accounts assigned to you.
- Lead development and execution of brand strategies.
- Determine winning product assortments and develop marketing programs to drive retail brand growth.
- Lead cross-functional implementation of new product and packaging changes, including attending press runs.
- Oversee the development, execution, and measurement of marketing activation plans.
- Manage internal and external partnerships and relationships.
- Internal partners include Sales, Category Marketing/Innovation, Product Design, Operations, and Demand Planning.
- External partners include creative agencies, print production vendors, and our internal retail cross-functional partners.
- Indirect leadership through influence is a key competency for this role, and the ability to inspire and lead high performing cross-functional teams vital to success.
- Facilitate consumer input and leveraging customer insights to shape the product roadmap.
- Coordinate cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
- Deliver regular marketplace analyses to identify business opportunities within products & claims.
- Build and maintain deep knowledge of infant products & benefits.
- Employ a disciplined approach to keeping initiatives on track and stakeholders engaged.
- Duties and responsibilities are subject to change to meet evolving busines needs.
What You Bring
Experience/Skills Required
- B.S. in Marketing, Business, or a related field required
- 4+ years of marketing experience, including business and sales processes
- Proven project management experience: ability to lead, influence & collaborate with cross-functional teams.
- Attention to detail and remaining highly organized.
- Capable of leading multiple projects simultaneously & handling ambiguity.
- Effective communicator and ability to thrive in a collaborative, team-oriented environment.
- Proficient in Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook)
Preferred
- Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business.
- Strong creative eye with experience in packaging & marketing activation, including artwork/concept development, artwork reviews, and press runs.
- Experience with new product and/or brand launch/activation initiatives.
- Experience in the following areas a plus:
- Proficiency in analytical/quantitative analysis.
- Experience engaging with external agencies, print vendors, and/or retailers.
- Experience with syndicated data analysis (e.g., Nielsen, IRI) and market research.
- Working with legal for trademarks searches and/or claims development.
- Successfully building and presenting persuasive presentations.
- Prior experience with project management and/or artwork proofing software (i.e., SmartSheet & Workfront)
Critical Competencies for Success (Leadership, Technical, Innovation and Work Complexity):
- Customer Focus
- Business Acumen
- Driving for Results
- Agile Workstyle
- Strategic Decision Making in Ambiguous Situations
- Building Partnerships, Internally and Externally
- Leading Through Teamwork
- Motivational Fit
This role is an exciting opportunity to make a meaningful impact in a collaborative, fast-paced environment. If you’re passionate about marketing and ready to help shape the future of baby care brands, we’d love to hear from you!
Attindas is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, color, sex (including gender identity or expression, sexual orientation, and pregnancy), marital status, religion, national origin, genetic information, disability, or veteran status.