Senior Corporate Marketing Analyst
Description
Senior Corporate Marketing Analyst
Responsibilities:
Responsible for B2B marketing programming and sales support efforts to drive national sales and local market sales in specific geographic regions.
- Work closely with client and product teams on latest developments, stories and outcomes to push out to the market via multiple channels including press, organic and paid social, website, email marketing and webinars.
- Assist with press releases and coordinate press interviews working closely with third party vendors.
- Identify webinar topics with industry trends and apree health news to drive pipeline growth. Work with internal teams for coordination and create materials to drive promotion of webinars.
- Responsible for social media content creation and posting strategy.
- Manage email marketing content, gathering stories, press and blogs and monthly newsletter, working with sales operations to push out.
- Assist with targeted account-specific campaigns, to include direct mail marketing.
- Work closely with apree design team on marketing asset build outs including email templates, website design, case studies and materials.
- Work closely with the events team on marketing-specific requests for industry conferences, annual client conferences and other events as needed.
Qualifications:
- Degree in marketing preferred or minimum 2-3 years B2B marketing experience
- Understanding of healthcare and/or experience at healthcare related company preferred
- Start-up experience a plus
- Experience in employee benefits or health insurance
- Experience with Hubspot, Canva, LinkedIn, Cvent, and WordPress
Compensation: $88K - $116K & bonus eligible (national average, premium markets may vary)