Digital Marketing Manager

Marketing Toronto, Ontario


Description

Job Title:                                Digital Marketing Manager  

Location:                                Toronto

Reporting to:                         Marketing Manager


About UNIQLO

UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE TAM.TAM, J Brand, and UNIQLO. UNIQLO Canada opened its first store in September 2016 at CF Toronto Eaton Centre. The first store on the West Coast opened in the Greater Vancouver Area in October 2017 at Metropolis at Metrotown. There are currently 14 stores in Canada with 1 being EC.

At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance based increases, and unlimited growth opportunities. If you are an ambitious, performance driven individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at UNIQLO!

Position Overview

Reporting into the Marketing Manager, the Digital Marketing Manager would be responsible for leading UNIQLO’s Digital Marketing team focused on paid social, organic social, search (SEM/SEO), CRM and email channels.

Job Description

  • Lead end-to-end digital campaign execution to support UNIQLO’s global direct to consumer and retail channels including: strategy, planning, forecasting, building, optimization and reporting
  • Lead and manage a team of 2~3 digital marketers focused on paid search (SEM), paid social, email channels and CRM.
  • Understand and analyze digital marketing KPIs (ROAS, CPA, CPM, CTR, etc.), and report results to the leadership and other stakeholders, expanding visibility of digital marketing to the business
  • Responsible for efficient management of marketing budgets tied to both performance and awareness goals
  • Develop and drive a testing and learning culture of continuous A/B testing and data analysis and refine marketing tactics based on learnings
  • Partner with brand and EC teams to define and execute scalable audience strategy and brand focused messaging across digital channels
  • Initiate and lead development of digital marketing localization and translation
  • Develop seamless multi-channel journeys to drive acquisition and retention
  • Ensure best-in-class campaign UTM tracking, attribution modeling and tag management to enable accurate reporting of digital marketing tactics
  • Maintain up-to-date knowledge of industry news, best practices and changes in platforms, and identify how they impact existing programs
  • Perform other duties as assigned

 

Desired Skills and Experiences

  • Min 5 years of equivalent work experience in digital media, digital marketing or similar is an asset
  • 1+year of people management and/or leadership experience is required
  • Advanced working knowledge of search engine marketing (Google Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, TikTok, Pinterest, YouTube), display/programmatic, email, Data Management Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager)
  • Proven ability to develop digital marketing campaigns that adhere to brand values and deliver performance or awareness results
  • Strong analytical skills with the ability to draw conclusions and make recommendations based on data
  • Experience working in EC and/or Marketing and/or loyalty is an asset

UNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates person with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.