Digital Investment Buyer - RX

Media Planning/Buying New York, New York


Description

Position at Havas Media

Digital Investment Buyer - RX

 

JOB SUMMARY

The Buyer, Digital Investment is a key member of the Digital Investment team of experts responsible for delivering smart, innovative branding, engagement and performance focused digital campaigns for its clients. This person will take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Communications Planning teams and will also work alongside various internal digital specialty teams (with whom seamless integration is critical). RX Pharmaceutical experience is needed and preferably on a black box brand.

 

Reporting to one of two Digital Investment Supervisors, this person will assist in building and maintaining relationships with media partners, will participate in negotiation and value creation with these vendors, develop plans and ensure each plan is executed with excellence. This individual must also stay on the cutting edge of digital innovations, trends and opportunities (including first-to-market, beta, etc.) and helping prepare educational materials for clients.

 

        RESPONSIBILITIES

Plan Creation & Execution

    Utilize internal and syndicated data sources to identify and recommend media vendors that deliver on client/campaign objectives for direct (contextually placed) site buys

    Help prepare index table to benchmark rates for new publishing partners

    Lead the preparation and submission of RFPs (Request For Proposal) to prospective site partners

    Participate in assessment of responses with team

    Participate in negotiation for favorable rates, value and investment terms for direct site buys

    Partner with specialty teams to ensure cohesive digital campaign launch where necessary

    Assist with providing supporting content for recommended partners and programs to the Connection Planning team for plan recommendation to client

    Contribute to client status report on behalf of Digital Investment team

Campaign Execution

    Ensure timelines are met to execute campaigns with excellence

    Oversee creation of insertion orders through Prisma system; drive updates as necessary with optimizations

    Provide media plan and spec sheet to creative team and/or brand for trafficking

    Partner with Ad Ops team to monitor tagging efforts and QA process, ensuring go live readiness

    Review draft billing for client invoicing and support any resolution of discrepant invoicing

    Document all rate and added value detail by vendor for use in future negotiation

    Partner with Analytics to review, analyze and optimize Digital plans to best performing partners and placements and provide back to Connection Planning for consolidated regular reporting back to client

Vendor Partnerships & Industry

    Meet with vendor sales representatives to obtain information about their products

    Assist in set up of vendor connections including: sit-down meetings, phone calls, and webinars

    Lead creative kick off calls with any media partner if necessary for creative and/or brand teams

    Keep abreast of industry trends and assist in knowledge sharing across the team and agency

    Provide support to Supervisor in creation of vendor and opportunity POVs

Managerial

    Lead by example while developing, motivating and coaching the Digital Investment Associate

 

KEY COMPETENCIES

    Strong tactical understanding of the digital DTC Pharma advertising space; should have first-hand, multi-platform experience in branding/awareness, engagement and performance-based efforts

    Strong connections in the Pharma industry with the knowledge of knowing all the right people and places to go for the deal

    Great business sense and negotiating skills

    Experience in leading and collaborating with others

    Ability to multi-task and prioritize for self and others

    Keen eye for detail and understanding of budget restraints

    Self-starter/demonstrates initiative

    Strong problem solving skills

    Exceptional interpersonal, organizational, communication and decision making skills

    Proficient in Microsoft Office, experience utilizing tools such as AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, Mediatools, other software as needed