Programmatic Trader

Mobile New York, New York


Description

Position at Havas Media

About the Position:

We are looking for a Mobile Trader to join our Mobext team. The team is responsible for the strategy, deployment, and optimization and reporting of all mobile ad campaigns. In your day to day you’ll be managing the execution of various mobile programmatic campaigns as well as supporting the team in first to market tests.  You'll work side-by-side with Mobext strategists, traders, and creative teams as well as Havas digital media, analytics, and other internal agency teams. Additionally you'll have the opportunity to work with all of our partners, understanding how their offerings will help support client objectives. You’ll also be a mobile expert who is able to discuss and answer business objectives.

 

Description

Campaign optimization 

Daily campaign pacing adjustments to deliver campaign budgets and ordered units

Daily campaign optimizations using BI (Business Intelligence) tools and Excel based data analysis.

Weekly analysis of top performing domains

Minimum weekly analysis of 3rd party statistics

Reporting 

Daily reporting updates for Trading Managers

Weekly reports to agency partners

Weekly report of management statistics for their campaigns (performance, pacing etc.)

Ad hoc reporting requested by senior traders

Familiarity with mobile trading platforms

Career Development 

Develop an understating of A/B and split testing methodologies

Deploy testing methodologies on campaigns under the direction of Trading Managers

Actively take part in new product testing and implementation; proactively feedback to Trading Managers and Local Head.

Develop an understanding of the wider programmatic ecosystem and the modern media agency

Experience and Key Competencies

  • 2+ year of experience in media trading specifically in mobile or programmatic
  • Good knowledge of digital advertising landscape
  • Understanding of the operational process of running media trading operations
  • Highly comfortable with data processing and interpretation
  • Interested in technology and mobile platforms
  • A keen problem solver
  • An understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.)
  • Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
  • Excellent organizational, project management skills with the ability to work under tight timelines
  • Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
  • Good attention to detail and process oriented
  • Strong work ethic, self-motivated and able to take initiative
  • specifically in mobile or programmatic