Connections Planning Supervisor Health & Wellness- Rx

Media Planning/Buying New York, New York


Description

Position at Havas Media

JOB SUMMARY

 

The Health and Wellness Supervisor Connections Planner is responsible for the day to day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy. You are also expected to maintain a high level knowledge of your clients’ line of business by staying on top of industry trends. You will partner with the Associate Director and Director of the Connections Planning team and will organize and manage workflow; coordinating the Connections Planners and Connections Planner Associates in order to fulfill all media planning, analysis and scheduling requests. You will partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical plan recommendations.

 

RESPONSIBILITIES

  • Demonstrate a strong understanding of the client’s business and the consumer journey
  • Working with Associate Director and/or Director, assist with the day-to-day activities associated with fulfilling the media plan strategy and achievement of cross channel media plan goals with inputs from Client Leadership and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.)
  • Familiarity with pharmaceutical regulatory guidelines
  • Determine the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)
  • Development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowchart and budgets, with inputs from investment teamson plan details.
  • Lead collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
  • Closely supervise the implementation and execution of the cross channel media plan, which includes flowcharting, budgeting, scheduling and establishing benchmarks for control
  • Accountability for accuracy and media intelligence (syndicated insights, RFPs, etc.)
  • Manage client requests ((i.e., plan changes, budget changes)
  • Evaluate and assess media performance in order to determine the extent to which the original media objectives and strategies were accomplished
  • Provide Connections Planning team with direction and assign tasks
  • Maintain quality control while ensuring projects are produced completely, correctly, accurately and efficiently
  • Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
  • Supervise and motivate staff; promote agency teamwork

KEY COMPETENCIES

  • 3-4 years of experience with Media
  • Bachelors degree preferred
  • Demonstrated leadership, initiative, and willingness to assume greater responsibility
  • Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it
  • Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements
  • Proven ability to handle multiple projects and meet tight deadlines under pressure.
  • Ability to think cross-channel and in an integrated fashion across digital and offline media channels
  • Strong written, presentation, verbal, interpersonal, and organizational skills
  • Critical thinking and problem solving abilities
  • Strong analytical abilities and quantitative/qualitative skills
  • Ability to effectively oversee and guide a small team
  • Must possess a complete understanding of agency planning procedures and internal capabilities
  • Strong computer skills (Microsoft Word, Excel, and PowerPoint)
  • Technical proficiency with Microsoft Excel, Word and PowerPoint

 

ABOUT US

Havas Media is one of the leading global communications and marketing brands. We are also the proud recipient of 2016 Adweek US Media Agency of the year!

Our simple corporate structure and single P&L policy strips away unnecessary brand hierarchies and barriers and allows its multi-disciplinary teams to focus on delivering client value though innovation, agility and speed. All our teams are integrated thanks to our new ‘Havas Media Village’ so that we can deliver specialist knowledge across two central areas of investment and focus: content-creation and data. On the data side we have Socialyse (a global network of social media specialists); Artemis (the group’s global data management service); Affiperf (our global trading desk); Mobext (mobile technologists, designers and strategists); AdCity (geolocation marketing experts); and Ecselis (a media optimization consultancy) - all of which are supported by mathematical research, data science, web analytics, performance tracking and trading platforms. On the content side we are an Emmy award-winning company and Havas Media Group the only network to boast a consistent global offer in sports and entertainment thanks to Havas Sports & Entertainment. We also work with ignition (for experiential and events); and London (digital and direct marketing specialists); and Havas Productions – which houses world-class editorial teams as well as experts in audio-visual production and distribution – not to mention the group's branded entertainment specialists Havas Sports and Entertainment (formerly know as Cake)  – a Forbes Top 100 global social media and event agency based in London and NYC. Our organization is structured around the principles of Organic Marketing. With the group’s Meaningful Brands® methodology at its core, Organic Marketing at Havas Media actively promotes an alternative to the traditional “paid first” approach - ensuring our teams redefine the strategic roles of owned, shared, earned and paid media for all our clients.