Strategy Director

Strategy Atlanta, Georgia


Description

Position at Havas

We are seeking a Strategy Director who will serve as the social guru for this account. We're an agency with a palpable entrepreneurial spirit and are seeking client service leaders with the swagger and savvy that will match our momentum. The right person for this role must have a strong planning background, and solid social media experience. 

STRATEGIC ORIENTATION
• Understands the full scope of the client’s business and objectives and works with the team to develop creative solutions
• Develops accurate and insightful conclusions from research data and clearly articulates strategic direction to the team and client; Can design and recommend ways to use digital consumer behavior and performance data as a research tool
• Crafts insight-driven creative briefs and presents creative strategy in a way that crystallizes the opportunity and inspires the team
• Draws the line of connection between creative solutions and business goals, especially between digital, mobile and social creative and respective channel KPIs

THOUGHT LEADERSHIP
• Is the thought leader in consumer-centric thinking; Uses all available data sources (qualitative, quantitative, primary and secondary) to develop understanding, empathy and insight into the consumer and brand
• Effectively uses consumer and brand knowledge to write strategies and POVs; recommend product/service and marketing innovations, including new digital, social and mobile channels of communication to create more relevant connections between consumers and the brand
• Recommends and implements research that will aid in the consumer insight gathering and strategic process
• Deep knowledge of digital, social and mobile platforms; can educate the internal team on the media and marketing opportunities they afford and influence client investment in these channels; including working knowledge of back-end platforms (CMS, etc)

COLLABORATION AND INFLUENCE
• Leads translation of strategy into the digital creative product, ensuring that the creative product communicates clearly and resonates with the audience while building the brand
• Highly experienced working with digital media partners (internally and externally) to optimize the strategy and creative product
• Helps lead application of digital creative executions across the business where applicable; understands when a “digital first” approach to integrated marketing communications makes sense
• Interacts effectively as a strategic partner and advisor with senior agency and client management
• Goes beyond making ideas make sense, to making them compelling; Inspires original creative thinking among every team member

AGILITY AND POTENTIAL
• Ability to adapt to ever-changing business realities; motivated and determined to grow into his or her next role
• Serves as a digital champion, helping educate the internal team and clients on new digital advertising/marketing opportunities and keeping tabs on breakthrough work in the space
• Has the capacity to transform and align an organization around a new goal
• Continues to source, develop and implement strategic planning tools that enhance the level of thinking and insight injected into the process.
• Able to translate “how we’re doing” data into “how we can make it better” ideas

RESULTS ORIENTATION
• Balances Creativity and Accountability; As passionate about better results as great ideas
• Helps develop the right rubric; Leads team to establish appropriate measures of success and criteria for judging performance, especially for digital channels
• Deep understanding of digital performance metrics, both organic and paid, through collaboration with media partners

ORGANIZATIONAL DEVELOPMENT
• Conducts performance appraisals, creates development plans, provides mentoring and training, and delivers ongoing performance feedback to direct reports
• Sets and enforces quality standards for the strategic planning department and drives
• Embodies the “digital first” mindset of the agency and helps instill it in others
• Actively supports new business activity when required

CLIENT-SPECIFIC EXPERTISE
• Experience examining the consumer’s path-to-purchase, especially at digital, social and mobile touchpoints; uses this framework to present and recommend digital strategies and tactics
• Deep understanding of the relationship between digital drivers/marketing and the .com or other digital/social hubs
• e-commerce experience
• Experience providing oversight for a small social media “newsroom” that posts real-time social content and engages in community management
• Practiced point of integration between media strategy, channel strategy and creative strategy; Leverages a shared understanding of the consumer experience as a key driver of Integration
• BHAG: Doesn’t shy away from big, hairy, audacious goals: Challenges the team and client to go beyond their comfort zone and lead rather than follow
• Understands the full customer lifecycle, especially for subscription-based brands; can apply learning from the existing customer experience to acquisition strategies and vice versa
• Can articulate digital media targeting strategies based on consumer behavior-based segmentation