Analytics Analyst

Analytics New York, New York


Description

Position at Havas Media

Job description

The analytics group provides leading-edge expertise, methodology, and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel media plans.

Analytics Analysts are exposed to a range of clients, projects, and responsibilities. You will be working with a team of talented individuals in Analytics, Media, Strategy and Creative to help drive results for our clients. Your activities will include:

Responsibilities

  • Work with the Digital media teams to develop measurement action plans for online media campaigns.
  • Design and perform analysis, interpreting results and synthesizing recommendations.
  • Deliver regular reports to gauge the effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels.
  • Monitor and analyze media campaign performance and provide strategic insights and campaign recommendations for optimization.
  • Analyze website behavior using web analytics tools (Google Analytics or Omniture) to determine areas of site improvement.
  • Designing and conducting analysis, interpreting results and synthesizing recommendations.
  • Identify analytics up-sell opportunities within clients, including Web analytics and landing page testing.
    Conducting primary and secondary research on best practices and market trends.
  • Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries.

Requirements
  • Our analysts come from various backgrounds, with and without analytic experience. They bring qualities such as intellectual curiosity, problem-solving skills, determination, and creativity to our client work.
  • We seek highly motivated individuals with a strong record of academic and/or professional achievement.
  • 0-2 years of online media and campaign measurement experience or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance.
  • Bachelor’s degree in Marketing, Business, Finance, Statistics or Economics.
  • Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation capabilities.