Analyst Analytics

Analytics New York, New York


Position at Havas Media

Analyst Analytics 


 The Analyst, Marketing Analytics and Data Consulting supports senior members of the Analytics team along with client account teams to define new measures, metrics and processes to enable tracking, measurement, reporting and analysis across all channels. As an entry level position within the Analytics team, Analysts report directly to a Manager and can be introduced to various areas within the department to include more traditional media research and/ or digital media analytics via ad trafficking programs, web analytic tools and/ or client databases. With focuses on traditional (off line) media, digital media, search, mobile, and social content each role can be unique. Analysts are involved in day-to-day execution and optimization of many client accounts.


  • Work with the Digital media teams to develop measurement action plans for online media campaigns.
  • Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions.
  • Ability to develop tracking and reporting requirements, particularly web analytics.
  • Ability to contribute to increasing the level of innovation in data, analytics and CRM at the agency.
  • Provide assistance on projects including design, interpreting results and synthesizing recommendations.
  • Generate regular reports to gauge effectiveness of online search, display advertising campaigns on the site/ engine, placement/ keyword, and creative levels.
  • Monitor and analyze media campaign performance.
  • Analyze Web site behavior using Web analytics tools to determine areas of site improvement.
  • Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/ conference summaries.


  • 0-2 years of online media and campaign measurement experience or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance.
  • Undergraduate degree; relevant courses or field of study preferred (e.g., Marketing, Business, Finance, Statistics or Economics).
  • Our analysts come from various backgrounds, with and without analytic experience; qualifications include intellectual curiosity, problem solving skills, determination, and capacity to add creativity to our client work.
  • Highly motivated with a strong record of academic and/ or professional achievement.
  • Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation capabilities.
  • Excellent organizational and communication skills.
  • Strong working knowledge of MS Office, particularly Excel.
  • Understanding of online advertising planning, buying and performance metrics is a plus.
  • Experience with Web site analytics tools such as Omniture and Google Analytics is a plus.
  • Ethics and values consistent with Havas Media’s high standards.