Connections Planner - Havas Media

Media Planning/Buying New York, New York


Description

Position at Havas Media

JOB SUMMARY

The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and effective communication skills.  Connections Planners participate in the development and management of effective cross channel media plans with inputs from Client Leadership and Strategic Communications Planning.

 

 MAIN RESPONSIBILITIES

  • Demonstrate a strong understanding of the client’s business and the consumer journey.
  • Working with Managers, assist in fulfilling the media plan strategy and achieving cross channel plan goals with inputs from Client Leadership and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.).
  • Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty).
  • Support and assist Managers in the development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowchart and budgets.
  • Master the use of general and media industry tools and systems.
  • Create briefs for internal Investment Teams and work with investment teams to create media partner RFPs inputs.
  • Maintain collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met.
  • Create, own and maintain flowcharts, buying guidelines, budget summaries and plan deliveries.
  • Provide research and analysis to assist with various issues that arise in the execution of the tactical plan.
  • Ensure quality control by reviewing/confirming accuracy of all forms generated by Connections Planner Associate for purposes of authorizing or activating media plan recommendation.
  • Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.
  • Mentor and support junior team members.

 

KEY COMPETENCIES

  • 1-3 years of professional experience, preferably with an Agency.
  • Excellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV’s, plan presentations, etc.
  • Demonstrated ability to apply critical thinking and analysis in business writing.
  • Strong analytical skills, ability to relate results to client business objectives.
  • Solid quantitative understanding of media planning and buying.
  • Possess a basic knowledge of strengths and weaknesses of each media type.
  • Extremely detail oriented with strong organization skills.
  • Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research.
  • Effective time management skills with an ability to multitask and prioritize.
  • Strong computer skills (Microsoft Word, Excel, and PowerPoint).
  • Able to make independent decisions.

 

ABOUT US

Havas Media is one of the leading global communications and marketing brands. We are also the proud recipient of 2016 Adweek US Media Agency of the year!

Our simple corporate structure and single P&L policy strips away unnecessary brand hierarchies and barriers and allows its multi-disciplinary teams to focus on delivering client value though innovation, agility and speed. All our teams are integrated thanks to our new ‘Havas Media Village’ so that we can deliver specialist knowledge across two central areas of investment and focus: content-creation and data. On the data side we have Socialyse (a global network of social media specialists); Artemis (the group’s global data management service); Affiperf (our global trading desk); Mobext (mobile technologists, designers and strategists); AdCity (geolocation marketing experts); and Ecselis (a media optimization consultancy) - all of which are supported by mathematical research, data science, web analytics, performance tracking and trading platforms. On the content side we are an Emmy award-winning company and Havas Media Group the only network to boast a consistent global offer in sports and entertainment thanks to Havas Sports & Entertainment. We also work with ignition (for experiential and events); and London (digital and direct marketing specialists); and Havas Productions – which houses world-class editorial teams as well as experts in audio-visual production and distribution – not to mention the group's branded entertainment specialists Havas Sports and Entertainment (formerly know as Cake)  – a Forbes Top 100 global social media and event agency based in London and NYC. Our organization is structured around the principles of Organic Marketing. With the group’s Meaningful Brands® methodology at its core, Organic Marketing at Havas Media actively promotes an alternative to the traditional “paid first” approach - ensuring our teams redefine the strategic roles of owned, shared, earned and paid media for all our clients.