Integrated Publishing Investment Associate - Havas Media

Publishing New York, New York


Description

Position at Havas Media

Publishing Investment Associate

JOB SUMMARY

As a Publishing Investment Associate, you will support the  Print Investment Buyer for your assigned accounts and will be expected to have an understanding of your client’s overall business and marketing objectives. You will aid in  helping to support putting together recommendations and tactical plan development across a number of different client brands/Havas offices. You’ll be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit your clients. Some pharmaceutical experience is a plus. 

This position will work with the media sales community, in-house departments, client and creative agencies to develop unique and strategically appropriate media approaches, including the exploration of new and emerging technologies pertinent to our clients' objectives. The successful candidate will contribute to Havas Media’s knowledge base by creating and sharing case studies, POVs, as well as maintain constant communications with traffic, production and creative departments within our clients' and partners' organizations. All positioning, added value and program development at publishing level will be required at this level central role in creating systems to measure, track and ensure delivery on all buying efforts.

MAIN RESPONSIBILITIES

  • Maintains media plans, flowcharts, buying guidelines, results analysis, budget summaries, plan delivery and competitive reports.
  • Writing and developing Point Of Views (POVs) on vendors in both the digital and print space.
  • Developing partnerships with vendors and publishers across all platforms (print, digital, tablet, mobile, social, experiential, content).
  • Issuing and updating insertion orders.
  • Trafficking ad tags and creative using 3rd party as server tools (DFA/Mediaplex).
  • Conducting negotiations with media sales reps.
  • Developing and negotiating all positioning, programs and added value with vendors.
  • Maintain accurate budget control and flow of publishing activity, and update client on timely/consistent basis.
  • Analyzing campaign performance and recommend necessary optimizations.
  • Aiding in media invoice and ad service fee discrepancy resolution.
  • Managing and tracking all data from campaigns to ensure proper delivery and compliance with corporate deals.
  • Development of post analysis reports to review media performance (positioning report, circulation shortfall analysis, digital tracking).
  • Help support and manage any client requests – i.e., plan changes, budget changes, provide marketplace information.

KEY COMPETENCIES

  • Bachelor’s degree from a four-year college or university; in Marketing, Communications or related fields.
  • Entry level position; first experience (internship) in media planning/buying on his expertise appreciated: publishing
  • Good knowledge of the media and advertising landscape.
  • Excellent written and verbal communication and presentation skills.
  • Strong analytical abilities ; good attention to details.