Entry Level Analytics and Programmatic Trader roles

Analytics Chicago, Illinois


Description

Position at Havas Media

Responsibilities

  • Work with the Digital media teams to develop measurement action plans for online media campaigns.
  • Deliver regular reports to gauge the effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels.
  • Monitor and analyze media campaign performance and provide strategic insights and campaign recommendations for optimization.
  • Analyze Web site behavior using Web analytics tools to determine areas of site improvement
  • Designing and conducting analysis, interpreting results and synthesizing recommendations.
  • Identify analytics up-sell opportunities within clients, including Web analytics and landing page testing.
  • Conducting primary and secondary research on best practices and market trends