Writer/Editor- Office of Marketing & Communications

Staff Exempt Boston, Massachusetts


Description

Suffolk’s Division of Communications, including its Offices of Marketing & Communications (OMC) and Public Affairs (OPA), consists of storytellers, professional strategists, writers, designers, and multimedia producers offering a depth of expertise in a variety of media. We tell the story of the University across a range of audiences and media producing everything from news and feature pieces, to long and short form videos, collateral and advertising, and web and social media content.

Working within OMC, the Writer/Editor will play a critical role in helping to drive Suffolk University’s institutional brand and strategic goals forward through the development of innovative and targeted copywriting. This person in this position will craft copy that informs, compels, promotes, engages, and influences our audiences which include prospective and current students and families, influencers, faculty and staff, the Boston community, and alumni. S/he will produce copy for use across the marketing spectrum, from digital, to print collateral, and other advertising and communications platforms.

The qualified candidate will be a smart, creative writer who will work closely with a cross-functional team to develop strategically-inspired and creatively-led ideas. S/he must be willing and able to do the groundwork necessary to craft well-conceived, fully-informed content—diving into research, meeting with and interviewing stakeholders, cultivating an in-depth understanding of the program, initiative, etc. The Writer/Editor will conceptualize, write, revise, edit, and proofread digital and print projects that drive and support the brand vision and deliver against strategic institutional goals. This person must be able to produce long copy, short copy, scripts, social posts, and be a master of the headline.


Primary/Principal Responsibilities:

  • Conceptualize, write and edit compelling copy that conveys the institution's brand message
  • Write and edit for marketing campaigns that deliver on strategy and meet project objectives
  • Craft copy appropriate to channel and format, including emails, landing pages, websites, social media, direct mail, advertising, etc., as well as design and intended audience 
  • Second-edit and proofread project copy, as needed
  • Follow trends in communication, marketing, and higher education, to identify those that may impact or influence the department’s work
  • Work with the OMC team to meet University needs; performing other duties as assigned
  • Apply writing strategies for the digital world, integrating SEO best practices into all web content
  • Proactively identify content/copy gaps and inconsistencies in University communications 
  • Collaborate with the OMC editorial team and other University communications colleagues to ensure appropriate and consistent usage of University brand voice and tone and in the establishment, maintenance, and education of editorial standards/style

Requirements/Qualifications:

  • Bachelor’s degree in journalism, marketing, advertising, or communication; graduate degree preferred
  • 5+ years marketing communication experience, preferably in higher education; agency experience is also valuable
  • Proven content writing and copywriting experience across all mediums
  • Knowledge of digital marketing tactics, including SEO, email marketing, content marketing and web analytics
  • Excellent research and interviewing skills
  • Exceptional attention to detail and strong listening skills
  • Highly organized, flexible and able to manage multiple projects under tight deadlines while maintaining a high level of quality and accuracy
  • Proficient in Microsoft Office and other collaboration, content management, and asset management systems
  • Strong portfolio that demonstrates creativity, expertise, and attention to detail