Director of User Acquisition

Growth San Mateo, California


Description

ipsy is looking for a Director of User Acquisition to join our Growth team. This individual will oversee multiple paid channels and gain exposure to campaign management including ad creation, creative optimization, and performance reporting. We’re looking for someone who is both a strong creative thinker and is data-driven. The position reports to the Head of Growth.


Key Responsibilities:

  • Maintain ownership and responsibility for multiple channels (e.g, paid social, search, display) from ideation to execution.
  • Lead strategy for creative production, landing page testing, emerging channels, and paid analytics infrastructure.
  • Be a team lead and work cross-functionally with data analytics, engineering, product, creative, and finance.
  • Ability to manage large-scale budget and provide forecasting and budgeting recommendations.
  • Lead weekly calls with vendors and platform partners to improve KPIs and launch new experiments.

Requirements:

  • 6-8 years of paid advertising experience in B2C consumer internet / e-commerce / subscription / beauty.
  • Familiarity with performance tracking and measurement (i.e. cookies, pixels, UMTs, attribution windows).
  • Understand direct-response and performance marketing.
  • Deep experience with some or all of the media buying tools: Power Editor, Adwords Editor, Pinterest bulk editor, etc.  
  • Ability to manage large datasets and perform both qualitative and quantitative analysis.
  • Energetic, self-starter, and a team player.
  • Outstanding communication skills – both written and spoken.
  • Exceptional Excel data analysis skills. You should be comfortable creating pivot tables and charts, as well as using vlookup, text string manipulation, and advanced formulas.
  • Solid understanding of advertising metrics (e.g. CPI, CPE, CPA, ROAS, LTV).
  • Paid advertising background in Facebook/Instagram or Adwords.


About us:

ipsy was founded with one singular mission: to inspire individuals around the world to express their unique beauty. That’s how the ipsy Glam Bag came to life. With five products personalized for you—plus articles, videos, and more on ipsy.com—you’re free to try new things and express who you are. ipsy Shopper takes our mission to the next level by making beauty more accessible, rewarding, and liberating than ever before. And with ipsy Gen Beauty, Open Studios, and all the creator content that we post each day, our intention has remained the same: to give every individual the tools to form their own definition of beauty. With over 2.5M members and 8K digital content creators in our community, and generating over half a billion monthly content views, we’re just getting started.

ipsy is headquartered in the Bay Area with an office in New York City and a studio production and editing facility in Los Angeles. The company achieved profitability in its first year and raised a series B round of $100M with Sherpa Capital and TPG in 2015. We owe all of our success to our inspiring, energizing employees who make exceptional things happen every single day—fearless thinking, tenacity, and a pioneering spirit push us forward. From marketing and media to engineering and operations, we are united in our goal to democratize beauty, making it accessible and affordable for everyone and fearlessly representing individuality and inclusivity. We dream. We empower. We create. And we have great fun doing it together.

Take a look at careers.ipsy.com for some exciting opportunities to join our team. And check us out at ipsy.com, @ipsyofficial on Snapchat, and @ipsy on Facebook, Instagram, YouTube, and Twitter.