Social Media Specialist

Marketing Atlanta, Georgia



Join us in Telling the Stories of Santa’s North Pole!

The Lumistella Company is looking for a Social Media Specialist to join our team! The Social Media Specialist will provide critical, tactical, and strategic support for a dynamic Global Marketing team. He/she will partner with the Social Media Manager to tell brand stories across a variety of channels and strengthen our relationship with our customers, influencers, and fanbase. He/she will have a meaningful impact at an exciting, values-driven company where being creative is as important as being analytical. The ideal candidate excels at building relationships, is passionate about social media and influencers, is a strong writer with a keen visual eye, and thrives on performance-driven teams.


The Social Media Specialist supports content development and strategy for all social media platforms. They must actively publish content, and oversee community management, for the company’s global social media channels. He/she is also responsible for social listening, establishing and tracking KPIs associated with social media performance, supporting influencer programs, understanding and championing our brand voice, and working with Digital Media Managers to develop social media content that keeps the company and its brands relevant for our fans.


If you want to be one of us...


The ideal candidate will bring:

  • Bachelor’s degree in Marketing, English, Journalism, Communications, Public Relations or a related field required.
  • 3-6 years of experience coordinating social media for brands/organizations; agency preferred;
  • At least 1 year of social media content creation experience;
  • Must possess a deep and intuitive understanding of social media, with an emphasis on YouTube and Instagram;
  • Has experience working for a family-brand or children’s media company or has strong understanding of those audiences
  • Has a keen visual eye and is a meticulous proofreader;
  • Proficiency in Adobe Lightroom, Adobe Photoshop, Microsoft PowerPoint, Google Analytics, and Microsoft Excel is a plus; and
  • Understands SEO optimization (YouTube), Google analytics and general social media reporting;


Essential Job functions include:

  • Conducts day-to-day monitoring of all social media posts for domestic handles (year-round) and for international handles (Q1-Q3);
  • Properly assesses customer engagement and actively responds or redirects, as needed;
  • Engages with fans and ensures appropriate brand voice on each social platform; partners with the Senior Manager of International to help International Partners prepare for and engage with our brand on the company’s global social channels;
  • Ideates new social activations, such as content series, engagement strategies, contests, and giveaways;
  • Develops FB/Instagram Stories templates and stickers; Using those templates and Instagram platform elements, creates Instagram Stories;
  • Schedules and publishes content for current or future social media channels;
  • Ensures all content across channels is optimized toward campaign goals and assesses content performance across channels/platforms to best determine content success and/or provide recommendations; and
  • Supports Social Media Manager in all strategic initiatives, including strategic planning and development of Marketing plans.


Who are we?

The Lumistella Company is a house of global brands driven by story. We have a passion for storytelling focused on the rich characters and timeless narrative of Santa’s North Pole. From this world born of ancient lore, the company creates joyful moments for all ages through products, entertainment and experiences. The Lumistella Company exists to preserve and elevate the magic and goodwill of Santa's North Pole universe for generations to come. 


We are a family-owned company based in Atlanta, Georgia. Launched in 2005, The Lumistella Company is home to the bestselling Christmas tradition, The Elf on the Shelf®, as well as a number of other products and brands including Elf Pets® and Elf Mates™. We are in the business of Creating Joyful Family Moments and strive to bring the characters and stories of Santa’s North Pole to families worldwide through consumer products, immersive experiences and entertainment-based content. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect, and Excellence.)


Despite rapid expansion, we have maintained and continue to offer a strong culture of creativity, fun, learning and respect. We believe that our employees drive our success, and we encourage both individual growth as well as extensive collaboration in a team-focused environment. We are constantly seeking talented team members who enjoy a fun and fast-paced work environment where the magic of Christmas thrives year-round!


Because of the dedication and creativity of our employees, we have continued to grow in popularity with footprints in United States, United Kingdom, Ireland, Australia, New Zealand, Canada, Mexico, Panama, Costa Rica, Nicaragua, Guatemala, Spain, Switzerland, Germany, Austria, Malta and South Africa.



Want to Know More?

Working at the North Pole is like working with family. We regularly host employee events, birthday celebrations, and social activities to give us an opportunity to get to know one another and take a breather from the hustle and bustle of the North Pole. Each year, (at the discretion of our owners), our office is closed from Christmas Eve through New Year’s Day, and our full-time employees are paid for this time. We recognize the need for some R&R after a busy holiday season!


We also offer competitive compensation and a robust and comprehensive benefits package including health, dental, and vision insurance, a 401(k)-plan including profit sharing, short and long-term disability, a flexible spending account for medical and childcare reimbursement, basic and voluntary life insurance, and a bonus plan.


To learn more about our company, check out our web site at:


The Lumistella Company is an equal employment opportunity employer.