User Acquisition Manager
The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. You will be responsible for helping the team identify and develop mobile acquisition strategies and best marketing channels for reaching potential users. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have experience in launching games in different markets.
Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale
Develop relationships with advertising partners and networks to test new traffic sources
Drive innovation on game division level investments
Conduct industry research and present actionable findings
Work collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performance
3+ years experience in a performance marketing role
Demonstrated experience with campaign management on top ad networks/channels
Strong, problem solving, and critical-thinking skills, and experience working in a metrics-based environment
Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
Outstanding communication and client skills – both written and spoken – to work effectively with our studios
Outstanding ability to execute swiftly, with strong attention to detail
Ability to manage multiple projects simultaneously within tight deadlines
Bonus: Experience scaling games to top 100 grossing
Hands-on experience with SQL with the ability to pull together data needs from multiple sources
Experience using Tableau and/or other data visualization platforms
Experience working at a mobile gaming or app company
Competitive salary, bonus plan, Zynga RSU’s (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)
401K Company Match Contribution
Medical, dental, vision, EAP, life insurance, and disability benefits
Virtual mental health and neurodiversity support programs
Family planning support program
Generous paid maternity/parental leave
Subsidized Back-up child care
Discretionary Time Off policy for many employees
Flexible working hours on many teams
Culture of diversity and inclusion including employee resource groups
Work with cool people and impact millions of daily players
Zynga is an equal opportunity employer. We are proud of our broad community; we do not discriminate on the basis of race, sex, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds. Join us!
We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.
Zynga is committed to providing reasonable accommodation to applicants with disabilities. If you need accommodation during the interview process, please let us know.
Hiring Update: The safety of our candidates and team members is our top priority. During the COVID-19 pandemic, our workforce transitioned to working from home, with all interviewing and onboarding being conducted virtually until further notice.