Product Marketing Manager, Slots
Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition, and long-term retention. Our portfolio of games includes – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker.
As a Product Marketing Manager, you will join the global marketing organization for the slots franchises including; Game of Thrones, Wizard of OZ, and Hit it Rich! Slots.
You’ll be responsible for growing the game’s target market, brand awareness and delivering multi-channel go-to-market plans for various features and beats.
You will partner with consumer insights and the game team to influence the product strategy and roadmap, ensuring the game satisfies consumer needs and business objectives.
Key Roles and Responsibilities:
Development of strategies and plans, and leading the execution of integrated marketing plans across the Slots franchisees for various features and beats
Build and evolve product positioning and key messaging for use in external communications. Identify value propositions and key messages that bond the right players to our games
Analyze the performance of all marketing programs to identify the best opportunities for optimization, and regularly iterate to maximize performance, making recommendations to continually refine marketing strategies around acquisition, engagement, and retention of the players
Be a “marketing ambassador” between the central marketing teams and game teams
Ensure goals and incentives are aligned across all teams including game studio, platform partnerships, marketing creative, lifecycle marketing, paid user acquisition, social media marketing, VIP and Customer service teams, cross-promotional opportunities, and app store optimization
Work with the Product Management and CI team to conduct research that offers insights into the attributes and needs of both existing and potential users. Help identify product gaps where Zynga could better satisfy end-users and partners. Author business requirements based on these user insights that help inform and influence the long-term product roadmap.
Present and report to studio leadership and stakeholders on marketing strategies, plans, and findings, on a daily, weekly, and quarterly basis, as needed
Deploy and update deferred deep links across the marketing channels through our mobile measurement partner ( MMP)
Develop a holistic GTM marketing plan for launching slots franchisees on platforms outside mobile apps, including web (.com)
Track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where meaningful
Build, guide, and track the team's marketing budget. Conduct return on investment analyses on all marketing programs and apply takeaways to future programs
Assist business development/partner and communication teams in creative pitches to partners; conceptualize and execute on partner marketing programs
Well-versed in contract negotiation and legal requirements/restrictions of all marketing programs; including influencer marketing
Skills & Experience:
3+ years experience in free-to-play (F2P) game or app marketing with a strong track record of success and results across multiple projects (Social Casino/Slots Game Category preferred)
Understanding of F2P acquisition, retention, and monetization key product indicators
Strong influencing skills; effective cross-functional driver. Has strong communication skills and can build rapport with various departments and channel owners -- doesn’t rely on previously built relationships as an end all, be all
Is a leader, but can also be an independent contributor -- someone who can inspire, motivate, and assist others when needed
Has a deep understanding of their team’s objectives and responsibilities and is able to speak to all marketing projects on a high level
Has strong presentation skills -- knows and understands what KPIs are important to highlight for our marketing efforts and campaigns
Can excel in a fast-paced environment and complete projects from start to finish in a timely manner
Has strong project management skills that help to prioritize and disperse various projects. Ability to be flexible on a day-to-day basis with task priority
Strong and versatile copywriting experience across multiple marketing channels
Comfortable leading creative direction on various projects, as needed
Can advocate for their team by supplying them with resources and opportunities that help those colleagues succeed
Is an empathetic leader, who understands the importance of compassion in the workplace. Knows the importance of supporting and building up their teammates, while respecting their colleagues' professional and personal boundaries
Leads by example and demonstrates effective ways to conquer challenges or roadblocks