Consumer Insights Manager
The Manager of Consumer Insights will design and implement consumer research programs, manage related budgets, and deliver findings to both game development and marketing teams.
Reporting to the Sr. Director of Consumer Insights, this person will manage a portfolio of projects across the Zynga portfolio. This person will have demonstrated experience managing people and leading successful consumer research projects.
Lead relevant and timely research that drives business outcomes for product development, marketing, and corporate strategy
Partner with PMMs, PMs, and studio teams to develop and execute research programs that guide best in class game development and marketing and establish annual research agendas for assigned products
Partner with Zynga Analytics and User Insights teams to leverage internal resources for timely and cost-effective insights
Partner with Zynga first-party management and ad sales teams to test user journeys and identify opportunities to improve user experience
Recruit and maintain gamers for the Zynga managed consumer panel
Manage multiple internal and external projects involving complex data analysis
Act as point of contact/owner for a wide variety of syndicated data sources
Manage research relationships with external vendors and internal partners
Desired Skills and Experience:
Experience in qualitative and quantitative research methodologies, including segmentation, attitude and usage studies, positioning research, ad testing, and customer experience
Exhibits broad market research experience in the design of complex market research projects, including recruiting, moderation, programming, and analysis
Experience defining the scope and issues for research/analytic initiatives, developing and executing project plans and managing multiple tasks simultaneously, experience leading cross-functional teams
Meticulous and detail-oriented. Strong ability to spot errors
Ability to structure and deliver presentations clearly, crisply, and compellingly. Excellent verbal and written skills
Self-starter with passion, energy, enthusiasm to drive results and affect meaningful change
Not afraid to get hands dirty with data, but sees the bigger picture as well
Zynga is an equal opportunity employer. We are proud of our diverse community; we do not discriminate on the basis of race, sex, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates, players, employees, and partners from all backgrounds. Join us!
Zynga will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
Zynga is committed to providing reasonable accommodation to applicants with disabilities. If you need an accommodation during the interview process, please let us know.