Director, Integrated Marketing Programs

Marketing San Jose, California Denver, Colorado San Francisco, California Austin, Texas Chicago, Illinois Washington DC, District Of Columbia Massachusetts Dallas, Texas


Description

Position Title: Director of Integrated Marketing Programs

Job Summary:
Zscaler enables the world’s leading organizations to securely transform their networks and applications for a mobile and cloud-first world. Its flagship services, Zscaler Internet Access and Zscaler Private Access, create fast, secure connections between users and applications, regardless of device, location, or network. Zscaler services are 100% cloud-delivered and offer the simplicity, enhanced security, and improved user experience that traditional appliances are unable to match.

Used in more than 185 countries, Zscaler operates the world’s largest cloud
security platform, protecting thousands of enterprises and government agencies from cyberattacks and data loss. The Zscaler platform operates at a carrier-grade level – we process over 150 billion transactions a day in our cloud to protect our customers!

Zscaler seeks an experienced veteran of Integrated Marketing Programs to lead its Account Based Marketing (ABM) and strategic demand generation program functions, with a customer-centric focus for driving measurable pipeline results.

Qualified candidates will have demonstrated success in senior marketing
programs roles (both individual contributor and managerial roles) for a
technology company with ABM, campaign and demand generation
responsibilities for new customer capture and retention, as well as expansion and growth of existing customers. Extensive experience in planning and executing integrated demand and ABM efforts across sales and marketing functions to is a key requirement.

Specific Responsibilities:
 Lead ABM/Demand global team to develop holistic strategy for driving
relevant programs across Zscaler’s total addressable market
 Create end-to-end campaign approaches for 1:1 ABM, scalable ABM,
customer marketing, vertical marketing and broader demand programs

that incorporate tactics and resources within and beyond the ABM/demand
function
 Develop targeted marketing programs and campaigns for specific named
accounts and apply ABM process and techniques to increase pipeline with
high quality opportunities for both direct and indirect sales teams
 Develop and execute integrated marketing programs using all forms of
traditional and new marketing channels available to reach prospective
buyers (practitioners, executives, influencers and all involved in the buying
effort) including predictive intent analytics
 Partner with regional marketing teams to plan, package and deliver
campaigns for local execution
 Collaborate with all constituents in marketing, sales, services and partners
to design effective programs, in-sync with Zscaler corporate and target
market launches and related activities
 Consistent focus on optimizing programs using metrics and data including
but not limited to lead volume and conversion, program pipeline, velocity
in funnel metrics, opportunity conversion
 Coordinate with content development teams and creative services to
develop rich content that drives results in pipeline creation
 Develop integrated complementary strategies and plans with digital teams to develop advertising, banner/display ads and retargeting to reach target audiences, including co-branded campaigns with partners
 Collaborate with and communicate any upcoming programs with tele-
prospecting teams, direct sales, partners and functional marketing teams
prior to launch
 Understanding of Zscaler value proposition, products and solutions as well as key partner products and services
 Measure and report on key metrics to various stakeholders monthly,
quarterly or as needed
 Ensure marketing assets, content and promotional vehicles have
compelling copy and align to Zscaler’s overall brand, campaign and product
messaging for maximum impact
 Collaborate with Marketing Operations to ensure that the targeted list of
companies, personas and overall account profiles are kept current and
available to all marketing and sales teams
 Understand the competitive environment and put Zscaler’s most
compelling, segment-specific differentiators into program design and
execution

Qualifications:
 Bachelor’s degree, preferably in Marketing or Business related
 10-15 years of experience in B2B integrated marketing and sales programs with a results driven approach to pipeline generation
 Experience in managing marketing programs professionals
 Demonstrated success in managing global targeted lead generation efforts and funnel management
 Clear understanding of funnel metrics, ROI, targets and analysis and the
ability to affect results across multiple functions
 Vertical industry program experience in key targeted verticals including
financial services, public sector, manufacturing, healthcare and other key
verticals a plus
 Proficient understanding of database marketing, CRM, marketing
automation (Marketo, SFDC and other marketing automation and analytics
tools)
 Strong communication skills (verbal, written, presentation and 1:1
collaboration)
 Strong analytical skills applicable to target market analysis and funnel
management/related KPI’s, forecasting and the ability to adapt strategies
and execution tactics as needed
 Advanced leadership skills
 Creative customer-centric focus
 Flexible and adaptive to rapidly changing environment
 Strong interpersonal skills and the ability to work well across teams,
customers, sales, partners, vendors
 High self- motivation with a sense of urgency

Why Zscaler?

People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team.  Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com.  

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.



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