Associate Community Manager
Description
BabyCenter and What to Expect are trusted global brands supporting millions of parents through every stage of pregnancy and parenting. We’re looking for an Associate Community Manager to expand how we show up for parents beyond our owned platforms. This role is about sparking conversations, fostering trust, and building meaningful connections in the spaces where parents are already talking — whether that’s in social media comments, Facebook Groups, or relevant subreddits.
The ideal candidate lives and breathes digital community culture, has a sharp editorial voice, and thrives on listening, engaging, and creating safe, supportive spaces for parents online. This role reports to the Senior Manager, Social Media Content.
Key Responsibilities
Community Engagement
- Proactively identify and join in high-value community conversations across platforms (Instagram, TikTok, Facebook Groups, Reddit, and other forums/social channels as appropriate) where BabyCenter and What to Expect can add meaningful, non-promotional value to foster connection and brand trust.
- Respond to comments, direct messages, and other questions and discussions in a warm, empathetic, and brand-right voice while adhering to platform norms and expectations.
- Spot opportunities to organically share BabyCenter and What to Expect content.
- Build relationships with community moderators, group admins, and key parent voices where appropriate.
Community Growth & Support
- Help identify and recruit parents, experts, and other relevant voices for community-driven initiatives.
- Partner with editorial and social teams to align community activity with content priorities and seasonal moments.
Insights & Reporting
- Track and report on engagement metrics to evaluate community health/target audience sentiment and suggest improvements.
- Translate community conversations, parent feedback, and trending topics into actionable insights for the editorial, social, and product teams.
- Identify recurring parent pain points that can inform content gaps or new initiatives and surface to relevant teams.
Required Qualifications
- 2+ years of experience in community management, social media engagement, or a related digital role.
- Familiarity with online communities (Reddit, Facebook Groups, TikTok, Instagram) and how people interact in them.
- Ability to spot trends and pitch content ideas based on community conversations.
- Excellent writing skills with an ability to adapt voice and tone for different platforms.
- Strong organizational skills and comfort juggling multiple conversations at once.
- Empathy, patience, and a passion for supporting parents.
- Ability to work in our New York City office 1 day a week. (If NYC-based.)
About Everyday Health Group - Pregnancy & Parenting
Everyday Health Group - Pregnancy & Parenting operates the world’s most-recognized pregnancy and parenting brands, including What to Expect, BabyCenter, Emma's Diary, and Mom 2.0. We reach millions of families every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
Life at Everyday Health
At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $65,000-75,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.