Programmatic Campaign Manager
Description
The Opportunity:
We are seeking a data-driven and proactive Programmatic Campaign Manager to support our programmatic advertising operations and revenue growth initiatives. As a member of the programmatic team, you will be responsible for leading PMP deals, optimizing deals across our programmatic channels and integrations. You will work closely with our sales organizations to support client and business objectives.
This role is essential in ensuring our programmatic campaigns deliver perfectly, and our deals operate within the programmatic ecosystem by continuously optimizing for maximum performance.
Key Responsibilities:
- Work in tandem with the sales and client services teams to consult and support programmatic growth of client/agency partners.
- Set up, monitor, and optimize programmatic campaigns and PMP deals across multiple SSPs (e.g., Google Ad Manager, Magnite, Index Exchange, Pubmatic, TheTradeDesk).
- Collaborate with sales and demand partners to ensure accurate deal setup, and targeting.
- Troubleshoot delivery issues and implement solutions to maximize fill rate and revenue.
- Produce regular reporting on programmatic revenue, deal health, and inventory performance.
- Provide insights and recommendations to sales, product, and leadership teams.
- Work in tandem with the Senior Manager, Programmatic and VP Programmatic for deal focused initiatives.
- Combine data analysis, technical expertise, and client feedback to build optimization strategies and provide solutions for sophisticated deals to meet client objectives
- Support month-end close reconciliation functions for PMP deal campaigns.
- Recommend, develop, and implement key performance indicators to improve internal & client business results
- In collaboration with programmatic and sales leadership, assist with training sales in best practices for selling programmatic deals.
- Develop a strong understanding of programmatic deal capabilities.
Job Qualifications:
- 2–4 years of experience in programmatic advertising, ad operations, or yield management at a publisher or media company.
- Solid understanding of SSPs, Google Ad Manager (GAM), Prebid, and header bidding technologies.
- Experience managing PMP and PG deal setups and optimizations.
- Familiarity with at least one major DSP (e.g., DV360, The Trade Desk, Xandr, Amazon DSP).
- Proficiency with ad serving, trafficking, and creative troubleshooting.
- Analytical mentality with strong Excel/Sheets skills and comfort working with large datasets.
- Excellent problem-solving skills and attention to detail.
- Ability to communicate effectively across technical and non-technical stakeholders.
- Experience/knowledge of digital advertising metrics, analytics setup and reporting. (Google AdManager, STAQ, BURT, DOMO etc.)
- Experience working in an agency, trading desk, or in-house performance marketing team preferred.
- Ability to interpret campaign performance with regards to programmatic variables, and implement informed optimizations to achieve CPA, ROAS, or awareness goals
- Knowledge of mobile/video/audio ad serving, programmatic demand sources and overall landscape strongly preferred
- Flexible and able to meet urgent requests
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ziff Davis offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $85,000 - $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.