Lead and Demand Generation Specialist

Sales Remote - India Hyderabad, India Pune, India Mumbai, India Bengaluru, India


Position at Spiceworks

  • Spiceworks Ziff Davis is seeking an experienced Demand and Lead generation specialist to expand our team. If you’re detail-oriented, eager to learn new skills (platforms/software), and thrive working at breakneck speeds, SWZD wants you! Think you’re the right fit? Time to apply!

    Your day-to-day (as a Lead & Demand Generation Specialist), you’ll be:

    • Using an integrated approach, you’ll craft a holistic plan that supports GTM initiatives and full-funnel results. You’ll be data-driven and execute short- and long-term multi-channel campaigns to drive leads and the global sales pipeline
    • Develop customer personas and knowing their buying preferences
    • Analyse and report on the impact of lead generation and nurturing campaigns on sales pipeline
    • Ability to manage a set list of campaigns from pre-sales to post sale that includes: requesting and receiving campaign launch materials from internal clients, performing QA tasks of assets, creating landing pages, ensuring proper targeting, and executing against custom rules and templates
    • Lead A/B testing strategies and execution across all channels
    • Address challenging situations and tight deadlines effortlessly. Finding solutions and maintaining a positive relationship with all internal teams is key.
    • Interact directly with our global sales teams, sales enablement and client solutions teams
    • Work with Supervisor to help maintain reporting verification across all campaigns, ensuring they’re running and tracking accurately
    • Ensure campaign is properly implemented and delivering via QA tasks including: 3rd party reporting verification/validation, auditing of targeting for both national and international campaigns, and review other delivery reports
    • Demonstrate the flexibility necessary to adjust to changing/additional duties as the needs of our clients and our operations change. 
    • Additional responsibilities may be delegated in order to assist meeting our goals and mission
    • Solicit feedback from our CS team and BDRs to monitor current campaigns and facilitate optimizations as needed.

    What does it take to do this job?

    • 4+ years of experience, preferably demand or lead generation for a SaaS company
    • Prior experience with marketing automation tools and CRM systems (Pardot, Marketo, Salesforce)
    • Familiarity with conversational marketing tools like Drift
    • Ability to work with ambiguity and navigate complex situations
    • Thrive working in a fast-paced, energetic environment
    • Sense of ownership and desire to lean in
    • Extreme level attention to detail
    • Effective verbal and written communication skills
    • Ability to prioritize and manage time effectively
    • Comfortable with Excel
    • Ability to quickly pick up new platforms/software

    ***In terms of logistics, all interviews will take place over phone or video due to the ongoing coronavirus pandemic***

    Spiceworks Ziff Davis is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work from Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.

    Who we are:

    Spiceworks Ziff Davis (SWZD), a division of Ziff Davis (NASDAQ: ZD), is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts that are truly in-market, by leveraging our scale, quality and diversity of intent data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and third-party intent data, SWZD is a leader in intent-backed, intelligent, omnichannel marketing.