National Sales Director, Video & Branded Content (QSR/CPG)
Description
The Opportunity:
RetailMeNot, a Ziff Davis brand, is the #1 destination for savings and shopping inspiration, reaching 100MM+ monthly consumers across our flagship site, app, browser extension, and social platforms. We help millions of shoppers discover and save every day—while connecting the world’s leading advertisers with measurable, performance-driven marketing solutions.
Our capabilities span custom video, branded content, and social campaigns—delivered at scale and backed by first-party insights, purchase intent data, and full-funnel performance measurement.
We’re seeking a proven sales leader with deep expertise in QSR and CPG advertising to own and grow national video and branded content revenue.
As National Sales Director, you’ll be at the forefront of connecting iconic consumer brands to RetailMeNot’s massive audience and engaging them through premium video storytelling, branded content integrations, and social distribution at scale.
This is an individual contributor role with leadership influence: you’ll carry your own revenue number while also guiding a dedicated pod (AE, AM, Planner) to execute flawlessly and grow your book of business.
If you’re excited by the opportunity to sell into top agencies and Fortune 500 brands, leveraging RetailMeNot’s unmatched consumer reach and flagship positioning in the shopping & restaurant category, this is the role for you.
Key Responsibilities:
- Sell Premium Solutions: Drive revenue growth by selling video and branded content programs across RetailMeNot’s ecosystem (site, app, social, extension).
- Leverage Scale: Position our 100MM+ monthly reach and flagship brand authority as a core differentiator in the shopping and savings space.
- Agency & Client Partnerships: Build senior-level relationships with QSR and CPG-focused agencies and brand-direct teams, influencing strategy and securing large-scale deals.
- Thought Leadership: Evangelize RetailMeNot’s role in driving measurable outcomes through content-led performance marketing.
- Player-Coach Impact: Act as the strategic lead for a sales pod (AE, AM, Media Planner) while owning your own revenue goals.
- Cross-Functional Collaboration: Partner with Marketing, Creative, Product, and Social teams to deliver impactful campaigns that clients can’t get elsewhere.
- Pipeline & Negotiation: Maintain a clean pipeline, accurately forecast revenue, and close deals that deliver value to both clients and the business.
Job Qualifications:
- 5+ years in digital media or branded content sales, with proven success in video, sponsorships, or cross-platform content programs.
- A strong network and track record of selling into QSR and CPG agencies/brands.
- Ability to translate data + storytelling into compelling narratives for advertisers.
- Experience selling custom solutions that deliver measurable KPIs (CPV, engagement, ROI).
- Strong presentation and communication skills; comfortable pitching senior-level decision makers.
- A player-coach mindset—thrives on hunting and closing deals while guiding others
Preferred Qualifications:
- Deep relationships at holding company agencies with QSR/CPG accounts.
- Experience selling into brand and video teams.
- Knowledge of native, sponsored, or influencer-driven video formats.
About Ziff Davis Shopping
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run VoucherCodes, one of the leading discount code brands in the UK.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $135,000 to $145,000 plus commission. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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