Growth Analyst
Description
The Opportunity
The Growth Analyst will be responsible for marketing data analysis to identify market trends, synthesize our consumer behavior, and uncover meaningful insights to inform business strategies for Everyday Health Consumer brands such as Everyday Health, Migraine Again, and DailyOM.
This individual will move beyond simple reporting to develop deep, actionable insights that inform marketing strategy, optimize campaign performance, and uncover new revenue opportunities across our core marketing channels (email, web, content syndication, and partnerships).
The role requires a curious, proactive, and meticulous individual with exceptional quantitative skills and the ability to translate complex data into clear and compelling narratives. Working within a data-focused company, this individual will work with and learn from data experts across BI, Product, and other research teams, all with the goal of supporting our mission to inspire and enable people to live their healthiest lives every day.
Key Responsibilities
● Serve as the primary analytical partner to the Marketing and Content teams, embedding data-driven insights into their planning, content creation, and execution workflows.
● Develop and maintain executive-level dashboards and reports focused on core marketing KPIs, ensuring data integrity and clarity. Act as the subject matter expert for marketing data structures, ensuring consistent tracking, definition, and usage of metrics across the marketing organization.
● Conduct complex quantitative and qualitative analyses on marketing performance data to identify root causes, trends, and future growth drivers.
● Analyze user data to map end-to-end customer journeys, identifying key friction points and opportunities for personalization and optimization within the lifecycle and content consumption experience.
● Partner with the Marketing teams to define and prioritize the most impactful A/B testing hypotheses, analyze results, and synthesize learnings into documented best practices.
● Collaborate with the Marketing and BI teams to support marketing forecasting, budget planning, and predictive modeling initiatives.
● Monitor the competitive landscape, analyzing marketing strategies, messaging, and product features of key competitors to inform Everyday Health’s strategic positioning.
Job Qualifications
● Proven: You have 4+ years of experience in a Growth Analyst, Marketing Analyst, Business Intelligence, or Insights role, preferably within a B2C, media, or subscription-based digital business. You have a strong understanding of digital marketing metrics, including CPA, LTV, ROI, conversion rates, email metrics, and web analytics. Experience with Google Analytics, SQL, a data visualization tools is required (Lookerstudio, Domo).
● Analytics-obsessed: You’re a connector of dots. People know you as the go-to data whisperer. You’re able to look at a massive spreadsheet and unpack it for truth, using your exceptionally strong analytical and quantitative skills to guide teams on impactful decisions.
● Collaborative: You’re a cross-functional team player with strong project management and leadership skills, working with an eagle eye for detail and a contagious energy. You run to – not from – a challenge, managing multiple projects, setting priorities and meeting deadlines.
About Everyday Health
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
Life at Everyday Health
At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $80,000 - $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
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