Email Marketing - SFMC Campaign Manager
Campaign Manager - SFMC
Primary Job Responsibilities:
The Campaign Manager will be responsible for the quality and delivery of a campaign for a client, including tactical recommendations, campaign management, campaign development, QA and reporting calling on specialist roles when necessary (e.g. Creative). This is a role to work in a fast-paced technology support environment using innovative technologies while having the ability to work with enterprise clients face-to-face. Creative problem solving and troubleshooting skills will lead to success in this position and future advancement! Role/Responsibilities:
• Gathering campaign requirements, timelines and finalizing briefing • Coordinate with cross functional team to drive email development • Managing the creative process if required • Analyze provided html assets and revise where necessary • Campaign configuration • Audience creation, management and data troubleshooting (not responsible for the data integrity - BSA) • Quality Assurance and testing of campaign • Campaign performance tracking & reporting • Management of campaigns and communications of time, scope, cost • Managing & maintaining campaign documentation • Client and internal training on campaign process, platform tools & custom applications • Campaign/trigger monitoring & issue resolution management • Internal & external training of platform, tools & custom applications • Day to day support of specific platform & custom applications for self-deployment clients • Beta testing Product features and upgrades • Active participation in internal and external calls to understand upcoming projects or campaigns
• 2+ years related full-time experience in customer support or client services environment • Must have strong understanding of customer service standards • Must have strong critical thinking skills • Working knowledge of HTML/CSS • Working knowledge on the relational database structure (primary and unique keys, sister table joins) • Prior experience building email campaigns and setting up user-initiated emails using SFMC • Should have the knowledge of building block based designs using content builder in SFMC • Exposure on setting up Data Extension and AMPscripts for dynamic coding in SalesForce Marketing Cloud • Build emails and landing pages using HTML/CSS/Media Queries/AMPScripts • Self-starter who requires minimum supervision • Strong written and oral communication skills • Must have the ability to multi-task and prioritize work independently • Familiarity with project management methodologies; understanding of scope, requirement gathering, dependencies, and scheduling work • Must have a high attention to detail with the ability to produce flawless work in rapid succession • Must possess effective communication skills when speaking to technical and non-technical
No. 627-A, Rd Number 35, Venkatagiri, Jubilee Hills, Hyderabad, Telangana 500033 NEW YORK · BOSTON · SILICON VALLEY · LONDON · HYDERABAD
EW YORK · BOSTON · SILICON VALLEY · LONDON · HYDERABAD
Not required but a plus:
• Knowledge and experience with basic Adobe Photoshop functionality • Knowledge of email best practices
• Bachelor's degree ( BTECH ) OR Masters ( MBA ) • Proficient in Microsoft Office applications, especially Excel and MS Word
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
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