Senior SEM/PLA Coordinator

Marketing Las Vegas, Nevada


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Zappos is looking for an experienced Senior SEM / PLA Coordinator to join the Variable Marketing team. The Senior SEM/PLA Coordinator will drive marketing initiatives in line with company-wide goals and objectives. This person will be responsible for paid search performance, in addition to strategy and execution of various projects within marketing.

What you’ll be doing:

  • Optimizing SEM & PLA programs to hit company KPIs
  • Owning bid management strategy and execution
  • Managing the product feed to leverage optimal campaign structure, strategy, and product visibility
  • Brainstorming, implementing, and analyzing quarterly tests for marketing
  • Managing and executing various marketing projects
  • Creating and implementing negative keyword strategy
  • Monitoring and reporting of performance across Zappos' websites
  • Analyzing cross channel traffic

What you’ll bring to the table:

  • A minimum of three years online marketing experience
  • A minimum of two years managing and optimizing product feeds for PLA, Comparison Shopping Engines or third party marketplaces.
  • Experience leading large projects such as: restructuring campaigns, ad copy optimization, and product feed updates
  • Advanced Microsoft Excel experience
  • Four year degree, preferably in marketing or a technical discipline
  • Knowledge of bid management and optimization and what levers to pull to maximize the goals of the SEM & PLA programs
  • Very strong organization, problem solving, and interpersonal skills
  • Ability to develop rapport and positive working relationships with coworkers and account executives
  • Ability to multitask, prioritize projects and be proactive
  • Strong negotiation skills
  • Strong analytical skills
  • Deep understanding of attribution modeling
  • A passion for negative keywords

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Please limit to 2 applications.

The Zappos Family of Companies is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at recruiting@zappos.com or call us at 1.702.943.7777.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.