SEO Specialist

Marketing Cape Town, Western Cape


Description

Position at Zando

Zando was founded in 2012 and since then has grown exponentially to become South Africa’s biggest online fashion store. Zando forms part of the Jumia Group, the leading e-commerce platform in Africa. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive. With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa and offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

 Key Performance Areas and Responsibilities:

  • Formulate SEO strategies to drive SEO growth, improving SERP positions and growing organic traffic across all digital platforms
  • Contribute to brand and content strategies to maximise SEO opportunities
  • Conduct technical SEO audits on-site and implement SEO best practices
  • Perform ongoing onsite optimization, sitemaps and index pages
  • Drive inbound linking plans and internal linking strategies
  • Conduct keyword research, keyword trends
  • Provide competitor analyses
  • Identifying content gaps / opportunities
  • Report on SEO performance objectives 

Essential skills, behaviour and knowledge required:

  • Ability to work under tight time constraints
  • Comfortable with numbers, data and analytics
  • High Attention to detail
  • Deadline driven
  • Technically curious
  • Able to work independently and within a team dynamic
  • Ability to take the lead and be resourceful in finding content opportunities
  • Communicating with different areas of the business
  • A problem solver that’s excited by a challenge
  • Live the Zando values:
  • Delivers customer satisfaction;
  • Leads completely;
  • Embraces and drives change;
  • Goes the extra mile;
  • Is adventurous, open-minded and creative;
  • Creates fun and a positive team spirit. 

Education and Experience:

  • Grade 12 (Senior Certificate)
  • 2 + years SEO experience
  • HTML and CSS – a must
  • CMS experience – advantageous
  • E-commerce website experience – advantageous
  • Screaming Frog or other crawling software knowlege
  • Google Analytics
  • Google Search Console
  • Google Data Studio
  • Microsoft Office - Excel
  • Up to date with latest Google trends 

*This appointment will be made in accordance with the Company’s Employment Equity Plan and preference will be given to people from Designated Groups and people with a disability, provided such job applicants meet the inherent criteria of the vacancy.
* Please note only shortlisted candidates will be contacted.